Remote Brand and Creative Director - All TxO Locations

The US Oncology Network is looking for a Remote Brand and Creative Director to join our team at Texas Oncology.

As a part of The US Oncology Network, Texas Oncology delivers high-quality, evidence-based care to patients close to home. Texas Oncology is the largest community oncology provider in the country and has approximately 600+ providers in 280+ sites across Texas, our founders pioneered community-based cancer care because they believed in making the best available cancer care accessible to all communities, allowing people to fight cancer at home with the critical support of family and friends nearby. Our mission is still the same today-at Texas Oncology, we use leading-edge technology and research to deliver high-quality, evidence-based cancer care to help our patients achieve "More breakthroughs. More victories." in their fight against cancer. Today, Texas Oncology treats half of all Texans diagnosed with cancer on an annual basis.

The US Oncology Network is one of the nation's largest networks of community-based oncology physicians dedicated to advancing cancer care in America. The US Oncology Network is supported by McKesson Corporation focused on empowering a vibrant and sustainable community patient care delivery system to advance the science, technology, and quality of care.

What does the Brand and Creative Director do?

As the Brand & Creative Director at Texas Oncology, you will be responsible for leading the development and implementation of the organization's brand strategy, creative direction and campaign development. You will play a critical role in shaping the organization's visual identity, ensuring consistency across all communication channels, and enhancing the brand's reputation and recognition. This position requires a strategic mindset, exceptional creativity, and a deep understanding of brand management and design principles. You will collaborate with cross-functional teams to create compelling brand experiences and campaigns and drive engagement with key stakeholders.

Responsibilities:

• Develop and implement a comprehensive brand strategy that aligns with Texas Oncology's mission, values, and business objectives.
• Lead the development and evolution of the organization's visual identity, including logo, typography, color palette, and overall design guidelines.
• Ensure brand consistency across all communication channels, including print materials, digital platforms, advertising campaigns, events, and physical spaces.
• Collaborate with internal teams, including marketing, communications, and clinical staff, to develop and execute creative campaigns that effectively communicate the brand's messaging and values.
• Manage and oversee all creative projects, including graphic design, photography, videography, and multimedia production, ensuring high-quality deliverables that align with brand guidelines.
• Provide creative direction and guidance to internal and external creative teams, including designers, copywriters, and agencies, to ensure the delivery of impactful and cohesive creative assets.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities for brand differentiation and innovation.
• Collaborate with cross-functional teams to develop and execute strategic marketing initiatives that support the brand strategy and drive engagement with target audiences.
• Monitor and analyze brand performance metrics and KPIs, providing regular reports and recommendations for improvement to senior leadership.
• Stay up to date with industry trends, best practices, and emerging technologies in branding, design, and creative storytelling to continuously enhance the organization's brand positioning and creative execution.

Qualifications:

• Bachelor's degree in marketing, communications, design, or a related field. Master's degree is preferred.
• Proven experience (10+ years) in brand management, creative direction, or a similar role, preferably within the healthcare industry or a related field.
• Excellent strategic thinking and problem-solving skills, with the ability to translate business objectives into compelling brand and creative strategies.
• Strong creative vision and ability to develop innovative, visually appealing, and impactful design concepts.
• Proficiency in graphic design software and multimedia production tools, such as Adobe Creative Suite, Sketch, or similar applications.
• Experience managing and leading creative teams, including designers, copywriters, and agencies.
• Exceptional project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication and presentation skills, with the ability to effectively articulate creative concepts and influence stakeholders at all levels of the organization.
• Knowledge of marketing and advertising principles, including digital marketing, social media, and content strategy.
• Passion for the healthcare industry and a commitment to Texas Oncology's mission of providing compassionate cancer care.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations will be offered to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include ability to adjust focus. Requires vision and hearing corrected to normal range.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be offered to enable individuals with disabilities to perform the essential functions. Work is performed in an office environment. Involves frequent interaction with corporate and field staff, as well as external customers and contacts. Work may require some travel by air or automobile.