MARKETING- Manager Communications

The Marketing Communications Manager for the Protective & Marine Coatings Division (P&M) of Sherwin-Williams' Performance Coatings Group will be the central point of segment marketing communications strategy, program development, execution of demand generation and sales enablement initiatives related to the High Performance Flooring, Intumescent Fire Protection and High Value Infrastructure/Commercial Construction portfolios for the Sherwin-Williams brand.

Working from the established focus market segment and brand strategy, this position manages the segment planning and execution of marketing communications tactics in support of division sales and share growth goals with a strong focus on architect, specifier, and contractor personas. All aspects of marketing communications, including demand gen campaign/program design and execution, thought leadership content development and curation, print and digital media advertising, public relations, social media, direct marketing, events/trade shows, product launches, sales collateral and internal communications, are managed by this position.

The manager will prioritize initiatives and tactics and execute campaigns to drive measurable business results for the P&M Division with the support of internal shared services resources and external agencies. As part of the responsibilities, the role will also support North America marketing communications activities and collaboration with regional teams in alignment with current business strategies and segment needs.

The success of the role will be measured by brand awareness lift and sales-accepted leads that directly and indirectly generate segment/regional revenue and margin growth.

• Strategic Marketing Communications
  
  
  
  • Lead the communication of key initiatives from the Protective & Marine and High Performance Flooring segment marketing organization to ensure alignment with business goals and segment objectives.
  • Translate business growth requirements into actionable marketing communications strategies and programs with defined target audience, meaningful differentiation, and appropriate tactics to execute.
  • Work with market segment leaders to create annual marketing communications strategy, plans and tactics that achieve segment growth and increase brand awareness.
  
  
• Marketing Communications Program Management
  
  
  
  • Design and manage segment content initiatives, product launches, demand gen campaigns, sales promotions, trade shows, media and PR programs, etc. with minimal supervision/direction from global marketing communications director.
  • Serve as a marketing communications thought leader within the divisional marketing team, interfacing daily with market segment leadership, product management, strategic accounts and sales.
  • Coordinate and prioritize projects and requests and clearly communicate strategy, timeline and budgets for those projects to creative services and digital marketing teams.
  • Deliver innovation and leverage resources across teams and campaigns wherever possible to drive efficiencies and share best practices.
  • Manage localization and customization of campaigns to optimize impact.
  • Measure campaign effectiveness and report both to divisional and group leadership and to peers in formal debrief sessions to drive continuous improvement.
  
  
• Digital
  
  
  
  • Provide content for social media accounts, coordinating with Inbound Marketing Manager on scheduling and best practices for growth.
  • Collaborate with regional teams in EMEAI and Latin America on content sharing.
  • Own and publish content for designated segment pages on websites.
  • Collaborate with the digital marketing team to follow best practices and drive innovation to support demand gen strategies and tactics.
  
  
• Public Relations and Thought Leadership Content
  
  
  
  • Owner of engagement strategy for trade media.
  • Leverage creative services team and external agencies to generate press releases and manage distribution via wire service, email to target trade media list, etc.
  • Collaborate with digital marketing team to ensure coordination of website content with external announcements.
  • Own editorial calendar for the designated segments and manage syndication of content across owned, earned and paid media venues.
  • Work closely with the sales organization to drive awareness and utilization of content, as well as ideation for new content.
  
  
• Events
  
  
  
  • Contribute to the development of content and programming for the annual North America Sales Meeting.
  • Design strategy and execution plans for key industry, customer and trade show events in support of the division's thought leadership strategy.
  • Programming support for customer interactions, including training events, group meetings, and product demonstrations.
  
  
• Internal Communications
  
  
  
  • Coordinate ongoing communications to internal teams, including webinars and email newsletters.
  • Maintain divisional sales enablement platform and SharePoint content as needed.
  • Utilize salesforce.com to execute demand gen campaigns. Work closely with the salesforce effectiveness team on marketing/sales alignment and optimization both for the lead qualification, follow-up and reporting.
  
  

Job duties include contact with other employees and access confidential and proprietary information and/or other items of value, and such access may be supervised or unsupervised. The Company therefore has determined that a review of criminal history is necessary to protect the business and its operations and reputation and is necessary to protect the safety of the Company's staff, employees, and business relationships.

FORMAL EDUCATION: (GENERALLY, IF RELEVANT EXPERIENCE IS ACCEPTABLE, THE CANDIDATE MUST HAVE THREE YEARS OF WORK EXPERIENCE FOR EVERY ONE YEAR OF COLLEGE EDUCATION REQUIRED)

Required:

• Bachelor's Degree

Preferred:

• MBA or Master's

KNOWLEDGE & EXPERIENCE:

Required:

• 5+ years marketing communications experience
• Demand generation, content creation and digital experience
• Thought leadership content development and curation
• Trade show management experience
• Excellent oral and written communications skills

Preferred:

• Thriving in highly matrixed environment, including experience with global stakeholder collaboration.
• Experience in and familiarity with asset protection, coatings, and/or any of the customer segments served by the Division

TECHNICAL/SKILL REQUIREMENTS:

Required:

• Microsoft Excel expert
• Microsoft PowerPoint

Preferred:

• CMS (Adobe Experience Manager, etc.)
• CRM (salesforce.com, Microsoft Dynamics, etc.)
• Marketing automation (Marketo, Hubspot, etc.)

TRAVEL REQUIREMENTS:

• 20%