Duquesne Light Company, headquartered in downtown Pittsburgh, is a leader in providing electric energy and has been in the forefront of the electric energy market, with a history rooted in technological innovation and superior customer service. Today, the company continues its role as a leader in the transmission and distribution of electric energy, providing a secure supply of reliable power to more than half a million customers in southwestern Pennsylvania. Duquesne Light Company is committed to creating a culture of inclusion. We value and respect the unique differences and experiences of our employees. We believe that our differences lead to better collaboration, innovation and outcomes. We want you to join our team! The Outreach Associateis a high-profile and visible role that will build relationships with local businesses, organizations and leaders and provide customer support to increase the number of EV charging stations at homes, businesses and communities throughout the Pittsburgh region. The Outreach Associate will drive awareness and deliver educational content and experiences to new and current customers. Location: Hybrid (see below), downtown Pittsburgh, Pennsylvania Responsibilities:
- Execute on DLC's electrification and load management strategy with an emphasis on the building and transportation market segments.
- Lead customer and stakeholder research and segmentation activities to identify key audiences, communication channels, characteristics, strategic messaging, etc. in partnership with DLC's customer insights team.
- Develop and execute on an outreach plan to reach target audiences in support of DLC's electrification and load management strategy, including tactics such as advertising campaigns, email marketing, and educational events.
- Collaborate with DLC's corporate communications and customer experience teams to develop informative and influential materials, including print and digital content, such as social media, web, and email campaign content.
- Develop a marketing plan for each electrification and load management program offered to customers to generate customer participation and/or leads.
- Identify and promote tools, resources, and funding opportunities to support customers in the adoption of electrified technologies, such as electric vehicles, heat pumps, and time of use rates.
- Provide exceptional service to customers requesting assistance with electrification or load management matters in collaboration with internal subject matter experts.
- Build a regional contractor network and workforce development initiative for local electrical contractors and technology vendors.
- Implement a rebate program to encourage low-income housing providers to install electric technologies, such as heat pumps, heat pump water heaters, induction stoves, or electric vehicle charging.
- Engage employees in electrification and load management efforts through internal communications, trainings, events, incentives, and other programs.
- Develop and manage vendor contracts, monitor budget performance, forecast spend, and track performance against KPIs for customer outreach, workforce development, customer rebate, and any other assigned activities.
Education/Experience Requirements:
- Bachelor's degree in marketing, business, communications, or sustainability is required.
- Three (3+) or more years of relevant experience is required.
- Experience with developing and executing marketing plans and tactics, such as event planning, email campaigns, and lead generation, particularly B2B, is highly desired.
Why you'll love working here: We live by our values!
- We aresafeabove all else. We must keep ourselves, each other, our customers and communities safe.
- We are guided by our commitment tointegrityand never compromising on ethics.
- We aredependable,collaborative and steady; we are a trusted partner to all.
- We believe inequityand equal access to work, resources and opportunities are critical elements of a clean energy future for all.
- We are ingrained in ourcommunity; we work where we live and are committed to serving our vibrant, diverse communities.
Disclaimer: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. EQUAL OPPORTUNITY EMPLOYER
Duquesne Light Holdings is committed to providing equal employment opportunity to all people in all aspects of the employment relationship, without discrimination because of race, age, sex, color, religion, national origin, disability, sexual orientation and gender identity or status as a Vietnam era or special disabled veteran or any other unlawful basis, as defined by applicable law, and fostering a workplace free of unlawful discrimination and retaliation. This policy affects decisions including, but not limited to, hiring, compensation, benefits, terms and conditions of employment, opportunities for promotion, transfer, layoffs, return from a layoff, training and development, and other privileges of employment. An integral part of Duquesne Light Holdings' commitment is to comply with all applicable federal, state and local laws concerning equal employment and affirmative action. Duquesne Light Holdings is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at HR@duqlight.com and describe the specific accommodation requested for a disability-related limitation.
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