Brand Director, Coppertone

Brand Director, Coppertone

Caring for skin means caring for people.

It all started with a pharmacist and a dream almost 140 years ago. Today, Beiersdorf is a global company with iconic brands - Coppertone, Aquaphor, Eucerin and NIVEA - focused on providing innovative, clinically-proven and safe skin and sun care solutions to more than 500 million consumers in over 200 countries - making people feel comfortable in their own skin.

At Beiersdorf, we care beyond skin. We care for people - our employees, our customers, our consumers and our communities - and our planet. We know that diversity of thought, backgrounds, experience and perspective enriches our culture and cultivate innovation and ingenuity. We know that responsibly-sourced, sustainable products and packaging make for a more sustainable future. And we know that when your skin feels better, you feel better.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you'll find:

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Forward-thinking teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values competence, proficiency and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person.

We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Summer Friday hours
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to cultivate important connections and belonging with other colleagues
• Dynamic work model - a hybrid of 3 days in-office collaboration and 2 remote focused work days.

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms and we're not necessarily looking for individuals who can start fast ('check all the boxes') but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

Summary:

Beiersdorf Inc. is seeking an enthusiastic individual who will challenge the status quo to guide us in achieving excellence in marketing, simplify our business processes, build trust with colleagues and partners and show care to our customers and consumers. This role will drive both short- and long-term brand strategy while supervising day-to-day operations and leading marketing plans, including advertising/communication development, integrated channel strategy, go-to-market execution, value engineering, brand identity and investment strategy for the Coppertone Sun Care business in the U.S. This role reports to the Coppertone Business Unit Vice President and has two direct reports (Senior Brand Manager & Senior Packaging Service Lead) in a three-member brand team.

Responsibilities:

• Drives long term brand strategy, positioning & brand architecture. Ensures brand strategy is communicated, understood, and implemented by all cross-functional groups.
• Lead development of the brand's annual marketing plans to achieve top line sales, profit and spending objectives. Collaborate with Internal Media Team, Shopper & Customer Marketing (S&CM), Sales, Consumer Marketing Insights, eCommerce, and Agency Partners to implement tactical plans.
• Lead development of brand communication platform via creative agency collaboration and supervise the development and execution of media communications (Digital & OOH) and brand integrations.
• Strong digital marketing acuity to drive digital centric marketing strategy for the brand, optimizing the existing mix and having test and learn mentality across the digital platform, working closely with Director of Integrated Media Team as well as agency partners.
• Strong commercial understanding, and partnership with S&CM and Sales in order to drive/optimize the commercial side of the business.
• Partners with Sales and S&CM teams to define and drive Commercial strategy & execution in the marketplace.
• Responsible for the commercial team's implementation of all plans in market for the sun market's main season (Summer)
• Focus on ongoing market & business analysis and key initiatives tracking. Proactively address based upon relevant findings or market variations (opportunity and/or challenges).
• Partner with Director for Sales Strategy to uncover growth drivers in sun care category.
• Lead development of short term and 3+ year consumer centric innovation strategy and pipeline in partnership with consumer insights, global, and R&D. Responsible for leading new products through stage gate process from concept to opportunity sizing through commercialization
• Responsibility for P&L management, leading development of brand financial building blocks, the annual financial planning process, S&OP demand review meetings and accountable for approving the brand forecast, budget management and T&E for the team.
• Lead together with the project leader the implementation and roadmap development of Value Engineering strategy.
• Lead and safeguard Coppertone's brand identity & lead artwork processes.

Cross-functional Team Responsibility

• Partners with Cross Functional Coppertone Steering Team with Sun Care focused team members in Finance, Revenue Growth Management, Shopper Customer Marketing, Sales Strategy, Direct Distribution Sales Team, eCommerce and Supply Chain specialists
• Partners with North America R&D Sun Care Team to drive Coppertone innovation agenda

Experience & Technical skills

• In depth P&L management skills: Strong bias for business growth with proven profitability/efficiency driving experience
• Good balance between marketing strategy and commercial understanding - equally strategic from a broader view perspective, as well as highly analytical
• Strong experience in Marketing Management: From strategy development to execution
• Brand equity building, long term strategy development, brand architecture & innovation management, communication development, marketing plan execution
• Critical thinker with the ability to analyse market, business & consumer trends and proactively translate them into focused strategies and action plans
• Strong Commercial competence (Sales, Shopper & Customer Marketing): Commercial strategy & execution
• Requires familiarity with management of seasonal brands/ business units. Sun Care category understanding highly desired.
• Governance and management of the competing priorities of cross-functional and cross-business agenda: Knows how to operate in a Matrix organization
• Minimum of 12+ years brand management experience in fast moving consumer packaged goods environment and OTC's
• Ideal candidate would have sun care and or seasonal consumer package goods experience in the US
• Fluent in English

Leadership Skills

• Role model for Beiersdorf core values (care, trust, simplicity & courage) and working with integrity.
• Ability to build productive long-term relationships and discuss concepts and insights to action with senior level stakeholders & peers even under difficult circumstances.
• Agility to zoom in to the critical details and zoom out to the big picture.
• Ability to win over hearts and minds, to inspire engagement and lead diverse teams & stakeholders by influence, not by operational expertise. Has the ability to motivate others.
• Embodies Ownership and Entrepreneurship.
• Solution-focused.
• Courage and ability to deliver coaching and feedback to develop the team and efficiently address people issues.
• Take responsibility beyond the defined scope of the role. Curiosity and creativity to explore possibilities of the broader ecosystem.

Additional information:

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

• Winner of Comparably's Award for Best Company Culture (2023, 2024)
• Winner of Comparably's Award for Best Company Compensation (2020, 2022-2024)
• Winner of Comparably's Award for Best Company Perks and Benefits (2024)
• Winner of Comparably's Award for Best CEO / General Manager (2020, 2024)
• Winner of Comparably's Award for Best Company Outlook (2021, 2024)
• Winner of Comparably's Award for Best Sales Team (2023, 2024)
• Winner of Comparably's Award for Best Leadership Teams (2020, 2021, 2023)
• Winner of Comparably's Award for Best Company for Happiness (2022,2023-2024)
• Winner of Comparably's Award for Best Company for Diversity (2022)

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.