Manager II Brand Marketing Programs

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

This position is a brand management role responsible for overseeing the marketing strategy and execution of Hannaford's brand programs (such as Hannaford to Go, Time Savers, Private Brands, etc.) to achieve short and long-term business objectives, brand equity and marketing goals. Leverages data and consumer insights to develop strategic plans and execute campaigns for all prioritized marketing programs, with a focus on driving growth and impact for the brand. Collaborates with brand planning, media and channel leads and other organizational stakeholders to ensure all strategies and plans are designed to achieve their objectives and set up for successful execution.

Primary Duties and Responsibilities:

* Oversee the development of annual strategic plans for each business and marketing priority, ensuring they are customer-centric, grounded in data/insights, and supported by key stakeholders and enablers

Job Title: Manager II Brand Marketing Programs Full or Part Time: Full Time

o Gain input from key leaders in Category, Merchandising, and support organization during planning process to understand business priorities/strategies to effectively build marketing strategies and objectives.

o Oversee the day-to-day management of brand plans, ensuring effective wiring, flawless execution, and continual improvement based on learning and results

o Collaborate with the Manager of Commercial Planning & Shopper to ensure that plans are integrated

o Coach the team on managing tradeoffs, communicating effectively, and working collaboratively across the organization

* Create and oversee the development of marketing strategies to support business priority objectives, incorporating market/competitive dynamics, objectives, strategies, target customers, positioning/message strategies, and timing.

* Partner with the Private Brand team and develop and execute Marketing launch strategy for new Private Brand product lines and new brand launches (e.g., Nature's Promise)

* Review all campaign content and creative to ensure consistent brand messaging throughout all platforms.

* Manage and develop a high functioning team of Program Leads that serve as marketing strategists for all priorities. Support growth and development of team members through everyday coaching, IDP's and annual reviews

* Lead development of measurement plan to gauge results of marketing programs and drive continuous improvement.

* Provide visibility to and seek feedback on program strategies, plans and results to stakeholders and leaders throughout the organization

* Support development of research plans to inform marketing strategies (customer perceptions, market positioning, promotional offerings, etc.)

* Maintain deep knowledge of our markets including regional and consumer trends, competitors, customers, and cultural differences

* Inspire and guide direct report(s) to continuously strive for and achieve new levels of performance and efficiency

* Act as an advocate and champion of the Marketing function in creating a work environment and generating creative output that demonstrates growth impact, customer centricity, and a collaborative approach to work

Qualifications and Experience:

* In-depth understanding of business process and strategy

* Experience with strategy development, strategic communication and storytelling (minimum 7 years)

* Experience in brand management, marketing and/or commercial planning (minimum 7 years)

* Bachelor's degree in marketing or related field or equivalent work experience

* Strong understanding of marketing strategies, media channels, and branding

* Experience as a leader of people and developer of talent (minimum 5 years)

Skills and Abilities:

* Customer centricity and business understanding

* Strong communication skills, both written and verbal

* Strong interpersonal and collaboration skills

* Strong leadership skills and ability to influence at all levels

* Strong insights and analytical skills

* Ability to craft clear and compelling strategies, rooted in data and insights

* Ability to successfully manage competing priorities

* Ability to successfully manage and balance multiple projects at once

* Ability to shape and lead a high-performance team

* Ability to write clear and compelling strategy briefs

* Ability to translate data into meaningful insight(s)

The Salary Range for this position is $108,880 - $163,320

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.