Admissions Marketing Coordinator

Georgia Southern University
United States, Georgia, Statesboro
Jan 27, 2025
Admissions Marketing Coordinator Job ID: 281238 Location: Statesboro, Georgia;Georgia Southern - Savannah Full/Part Time: Full Time Regular/Temporary: Regular About Us Join Our Team at Georgia Southern! Georgia Southern is a dynamic university with three vibrant campuses in Hinesville, Savannah and Statesboro serving the communities in Southeast Georgia. As a Carnegie Doctoral/R2 institution, our world-class scholars instruct about 26,000 students in associate's, bachelor's, master's and doctoral level degree programs. Whether you are seeking the charm of a small town, the traditions of a historical/urban destination near the beach or supporting our military service members and their families, Georgia Southern offers its faculty and staff the best of all worlds! Beyond an ideal location, there is a place for you to work in an exciting environment abounding with opportunities for personal and professional growth. We are steeped in tradition and devoted to academic distinction in teaching, scholarship and service. In 2018 Forbes Magazine listed Georgia Southern, along with 10 other Georgia companies or institutions, as one of America's Best Midsize Employers. Georgia Southern University is passionate about serving our region while preparing our students to be lifelong scholars, leaders, and responsible stewards of their communities and the world. To learn more about Georgia Southern's Vision, Mission and Values please click here: https://president.georgiasouthern.edu/performance-excellence/mission-values/ Location Statesboro Campus - Statesboro, GA OR Armstrong Campus - Savannah, GA Department Information University Communications and Marketing Job Summary Supporting and implementing the University's brand and marketing initiatives, the Admissions Marketing Coordinator manages marketing and communications planning and execution for the Office of Undergraduate Admissions. In tandem with the Admissions Marketing Coordinator will leverage a diverse group of specialists within University Communications & Marketing (UCM) to lead recruitment strategies through web, email, text, print, direct mail, and social media in support of meeting new student enrollment goals for the University. Responsibilities Leads the Undergraduate Admissions staff in the design and implementation of communications to support strategic recruitment efforts Serves as an ambassador of and promotes the University's brand Discerns project performance metrics and measure post-implementation effectiveness Leverage data sources to inform marketing strategies and to measure the effectiveness and optimization of deployed strategies and guide university leaders in strategic decisions Supervises an Admissions Marketing Specialist, also assigned to the Office of Undergraduate Admissions Assists in managing the Admissions CRM (Customer Relationship Management) system (Technolutions Slate), including the development and maintenance of all outbound communications, event registrations, portals, and exports/reports for staff Facilitates prospective undergraduate student communication within the University's AI system (Druid), including drafting/sending messages, updating content and knowledge, and monitoring student conversations. Manages the Office of Undergraduate Admissions social media accounts Leads the critical and constant communication flow between University Communications and Marketing (UCM) and the Office of Undergraduate Admissions Manages project development among client and UCM editorial, graphic design, website, photo/video, and marketing leadership stakeholders Manages the Undergraduate Admissions websites Coordinates project plans to effectively build and deploy strategies with UCM personnel within channels such as paid media, SEO, social media, collateral, etc. Demonstrates relationship management excellence in working with the Office of Undergraduate Admissions Required Qualifications Educational Requirements Bachelor's Degree Required Experience Three (3) or more years of related work experience Proposed Salary $50,173 - $55,000 This is an exempt position paid on a monthly basis. Required Documents to Attach Resume Cover Letter Two (2) Professional References Knowledge, Skills, & Abilities ABILITIES Consistently exhibit engaging customer service Ability to support various constituencies served by the University. Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position Ability to work independently and collaboratively KNOWLEDGE Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success Familiarity with marketing and/or communications concepts and principles Familiarity with undergraduate admissions processes and recruitment strategies SKILLS Effective communication (verbal and written), organizational and human relations skills Effective project and time management skills Apply Before Date Open Until Filled Application review may begin on January 30, 2025. Contact Information For more information or questions about a job posting, please contact the Department of Human Resources by phone at (912) 478-6947 or by email at hrservice@georgiasouthern.edu. For technical support, please call the Shared Services Center at (877) 251-2644 or oneusgsupport@usg.edu. USG Core Values The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct. Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653. Conditions of Employment Offers of employment are contingent upon completion of background investigation including a criminal background check demonstrating your eligibility for employment with Georgia Southern University, as determined by Georgia Southern University in its sole discretion, confirmation of the credentials and employment history reflected in your application materials and, if applicable, a satisfactory credit check. Applicants may be subject to a pre-employment drug test. Offers are made expressly subject to the applicable federal and state laws, to the statutes, rules and regulations of this institution and to the Bylaws and Policies of the Board of Regents (BOR) of the University System of Georgia (USG), which are available for your inspection upon request. Legally authorized to work in the United States for the duration of employment without assistance from the University. Must be able to perform duties and responsibilities with or without reasonable accommodation. Georgia Southern University is a Tobacco and Smoke-Free Community. Proof of valid driver's license upon hire and throughout employment. Equal Employment Opportunity Georgia Southern University provides equal employment opportunities to all employees and applicants for employment without regard to race, color, sex, sexual orientation, gender identity or expression, national origin, religion, age, veteran status, political affiliation, or disability. Individuals in need of reasonable accommodations under the Americans with Disabilities Act to participate in the search process should notify Human Resources: (912) 478-6947. Other Information Must be able to perform duties and responsibilities with or without reasonable accommodation. Work generally performed in office environment Workweek may occasionally extend beyond 40 hours Travel may be required as needed to other campus locations Work generally performed remotely Background Check Standard + Education & DMV To apply, visit https://careers.hprod.onehcm.usg.edu/psp/careers/CAREERS/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?Page=HRS_APP_JBPST_FL&Action=U&FOCUS=Applicant&SiteId=39000&JobOpeningId=281238&PostingSeq=1 jeid-3527dffec0274b438a1623620c22f56d