Advocacy Manager - Spirits

We are GALLO

We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor "Best Places to Work." We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA TOUR.

View our Corporate Values and Mission Statement here.

Location of the role - Position can be remote but will spend over 50% of the time traveling to meet with employees and markets. There will also be travel to our headquarter in Modesto, California as needed.

Are you passionate about spirits and ready to lead a dynamic team in promoting some of the best brands in the industry? GALLO is looking for an enthusiastic Spirits Advocacy Manager to spearhead our on-premise and retail spirits efforts. In this role, you will coordinate a team of Brand Ambassadors, enhancing visibility and loyalty among gatekeepers, bartenders, and consumers within your territory.

As our Spirits Advocacy Manager, you will mentor and equip your team to build brand loyalists through strategic trade outreach and engagement. You'll ensure your Brand Ambassadors have the specialized knowledge and resources needed to succeed, overseeing their productivity and effectiveness while guiding them on budgets, KPIs, and programming. Your leadership will be key in delivering compelling brand stories and consolidating competitive intelligence to share with senior leadership.

In this role, you will drive your team to meet the four advocacy pillars: Availability, Visibility, Advocacy, and Promotion. You'll train and educate wait staff, bartenders, and restaurant owners, fostering strategic partnerships that align with our brand consumer engagement platform. Acting as the single point of contact for all issues and opportunities related to the Brand Ambassadors, you will ensure seamless communication and alignment across the organization.

You will also play a crucial role in planning and executing business strategies based on market trends and feedback from the sales organization. Your collaboration with the Mixology and Beverage Development Manager will help generate buzz around our brands through creative product usage. Additionally, you will represent GALLO's portfolio at promotional and key customer/trade events, while supporting the career development of your direct reports and sharing best practices across the organization.

If you are ready to travel and embrace a role that combines intrapreneurship with ownership, setting high expectations and driving innovation, we invite you to join us at E. & J. Gallo Winery. Together, we will shape the future of spirits advocacy and make a significant impact in the market. Apply now to be part of our exciting journey!

What You Will Need:

• Bachelor's Degree plus 7 years of Spirits, Luxury Brand sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Ambassador or Tasting Room experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 6 years of Gallo marketing spirits experience reflecting increasing levels of responsibility; OR High school Diploma or State-issued equivalency certificate plus 11 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Ambassador or Tasting Room experience reflecting increasing levels of responsibility.
• Supervisory/managerial experience.
• Experience with developing and implementing a brand marketing programming and education.
• Experience with owned social media and networks.
• Experience with Event or Hospitality Management.
• Candidate is required to have a valid driver's license, a safe driving record and reliable vehicle (if applicable) at the time of hire. This position will undergo a motor vehicle check (MVR) to confirm a history of safe and responsible driving. If needed, candidate must obtain the appropriate state driver's license based on the position's location within 30 days of hire.
• Required to travel up to 50% of the time; required to travel via airplane or automobile.
• Required to lift and move product weighing up to 45 lbs.
• Required to employ an alternative work schedule to include weekends and evenings.
• Required to be 21 years of age or older.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

What Will Set You Apart:

• Bachelor's Degree plus 9 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador or Tasting Room experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 13 years of Spirits, Luxury Brand Sales, Hospitality, Culinary, Bartender/mixology, Supplier/Wholesaler, Agency Ambassador or Tasting Room experience reflecting increasing levels of responsibility. Luxury Brand Experience, preferably focused on spirits.
• Experience working with Distributors.
• Experience putting together beverage programs or cocktail menus.
• Strong knowledge of spirits industry.
• Prior retail or on-premise spirits sales experience.
• Strong leadership skills.
• Excellent presentation skills.
• Skilled storyteller.
• Strong problem solving and motivational skills.
• Experience reading, analyzing, and interpreting general business periodicals, professional journals, technical procedures, or governmental regulations.
• Experience writing reports, business correspondence, and procedure manuals.
• Experience effectively presenting information and responding to questions from groups of managers, clients, customers, and the general public.
• Skilled in the use of MS Word, Excel and PowerPoint.
• Experience training and developing junior level brand marketers in executing brand and organizational objectives.
• Experience managing business operations and leveraging basic finance and accounting principles.
• Experience responding to common inquiries or complaints from customers, regulatory agencies or members of the business community.
• Experience defining problems, collecting data, establishing facts, and drawing valid conclusions.

Gallo does not sponsor for employment based visas for this position now or in the future.

Compensation:

• Hiring Salary Range Posted: $99,630 - $166,100 Annually plus 10% bonus potential
• Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data.

Perks & Benefits:

• This position includes a competitive benefits package.
• Winery - Please click here to view our full list of benefits or click here to watch our video.

To view a full job description, please click here.

Requisition ID:105526

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Gallo's policy is to afford equal employment opportunity to all applicants and employees and not to discriminate on the basis of race, traits historically associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibit discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verifying program and will use the program to verify the employment eligibility of all newly hired employees as required.

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