Demand Generation Associate, Public Sector

Vector Solutions is the leader in providing industry-focused SaaS solutions that connect content and technology. Vector's unique product set aims at training and learning management, continuing education (CE), compliance, workforce scheduling, safety management, and more.

Our mission is to empower everyday heroes in the public, educational and commercial sectors to make safer, smarter, and better decisions.

The Demand Generation Associate is responsible for supporting the planning, execution, and optimization of programs that drive new leads and nurture existing prospects for the sales team. They will assist in developing and implementing marketing campaigns using a mix of inbound and outbound tactics to generate engagement and pipeline growth.

The Vector Solutions Public Sector team is a rapidly growing segment serving law enforcement, fire, and government agencies throughout the United States. This role will play an integral role in helping drive growth in our industry leading SaaS products.

What You'll Do

• Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives.
• Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events.
• Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts.
• Collaborate with the trade show manager, product marketing, and sales teams to support event selection and integration into the marketing mix.
• Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads.
• Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
• Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing.
• Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details.
• Build and deploy email campaigns using Hubspot, including list segmentation, email setup, and performance tracking.
• Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events.
• Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment.

• 1-2 years of experience in demand generation, digital marketing, or field marketing, preferably in B2B or SaaS environment
• Bachelor's degree in marketing or related field
• Hands-on experience with marketing automation platforms (Hubspot, Marketo, GoToWebinar, Outreach, etc.)
• Familiarity with CRM systems (Salesforce) for tracking leads, reporting, and campaign performance
• Understanding of inbound and outbound marketing tactics, including email marketing, paid media, SEO, and content marketing
• Ability to build and optimize email workflows, nurture campaigns, and A/B test subject lines and messaging
• Ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams
• Strong organizational skills to manage multiple campaigns simultaneously
• Entrepreneurial spirit that enables someone to roll up their sleeves and drive result

What You Can Expect (benefits, tuition, 401k, PTO are FT only)

• Friendly, open, and casual work environment
• Comprehensive benefits package effective the first of the month after hire
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements and generous time off
• Generous referral incentive program
• Tuition Reimbursement Program
• Pet Insurance
• OnePass Gym/Wellness Discount Program
• Calm Health-Employee Membership
• Company social events
• Employee Resource Groups
• Philanthropic opportunities

What We Value:

• Teamwork - Above all, we're a team. We give and value feedback. We support each other, respect each other and work together to accomplish our common goals and serve our customers. Once we make decisions, we align behind them as a team.
• Customers First - Our customers' success is our success. They are why we are here. We work to earn the trust of our customers and always deliver on our commitments.
• Make a Difference - It's not a job, it's a calling. We have passion for our mission, for our customers, for our work, and for sharing a fulfilling experience with our fellow team members.
• Inclusiveness - Uniqueness is powerful. Diversity, equity and inclusion guide how we build our teams and cultivate our leaders, creating a company that promotes a variety of perspectives and crucial conversations, leading to better outcomes.
• Act Now -We act with urgency. The best time to get something important done is now. We don't wait and let perfection be the enemy of good.
• Curiosity - We love a good challenge. We're scrappy, we stretch ourselves to be the best, ask questions, learn from our mistakes, and are dedicated to continually improving and growing.
• Ownership - We own the outcome and don't pass the buck. The score matters. We hold ourselves and each other accountable. We treat company resources like they are our own.

Vector Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, (including gender identity), sexual orientation, gender, race, color, religion, national origin, age, pregnancy, disability, genetic information, marital status, or status as a protected veteran.