Associate Director, Marketing

Department: Kellogg Brand
Salary/Grade: EXS/9

About the Kellogg School of Management at Northwestern University

The Kellogg School of Management at Northwestern University is a premier global business school with a vibrant community of faculty, staff, students and over 70,000 alumni who shape the practice of business and organizations around the world. Kellogg prepares distinctive leaders by fostering a unique combination of analytical skills and human-centric capabilities. Kellogg leaders embrace disruption as opportunity and embody the essential qualities of creativity, innovation and empathy.

Kellogg offers an innovative portfolio of programs: six full-time MBA programs that include an accelerated one-year program, a two-year program, and joint degree programs with Northwestern's engineering, medical and law schools; an Evening & Weekend Program; an Executive MBA program; a Master in Management; a PhD program; extensive non-degree Executive Education programs; and Kellogg Future Leaders, a deferred enrollment program for undergraduates.

Job Summary:

The primary role of the Associate Director of Marketing is to support the Marketing Director in the development and execution of marketing and communications plans and projects targeted to Kellogg's prospective students. The goal of this position is to enhance the reputation and enrollment of assigned areas and projects across Kellogg's portfolio of Full-Time MBA programs as well as the pre-experience programs, Master in Management and Kellogg Future Leaders.

Position requires occasional evening and weekend work. Occasional domestic travel may be required. This position will be on-site on the Evanston campus for a minimum of two days per week, while the remaining time is allowed to be worked remotely. This remote working arrangement will be evaluated on a regular basis and may be changed based on business and operational needs.

This position sits on the Brand Marketing team within the broader Integrated Marketing & Communications department (IMC), which includes Communications, Creative, Digital, and Events.

Specific Responsibilities:

• Help develop marketing and communications strategic plans utilizing paid, owned and earned media channels. Implement the strategy and execute projects across these channels, as well as recruitment events and communications, to build the Kellogg brand and reputation in support of the recruitment of students.
• Manage relationships with key business partners and stakeholders in Admissions and Degree Operations as well as the broader IMC team align marketing efforts to business goals.
• Lead cross-functional teams and agencies to develop marketing assets and content across a range of media including print, digital, social and events.
• Analyze and report on the effectiveness of campaigns and tactics, including data review and process improvements, and provide recommendations for optimizations.
• Lead and execute key strategic analyses including market research and competitive benchmarking.

Miscellaneous

• Performs other duties as assigned.

Minimum Qualifications: (Education, experience, and any other certifications or clearances)

• Bachelor's degree
• 5+ years of relevant industry and/or functional experience (marketing, communications, digital/social media)
• Demonstrated ability to create compelling and effective marketing communications content that engages target audiences.
• Demonstrated experience managing marketing communications projects in a timely, efficient and effective manner.
• Experience pulling, analyzing, and synthesizing data and creating compelling, clear summaries - turning data into recommendations for action.

Minimum Competencies: (Skills, knowledge, and abilities.)

• Excellent strategic and analytical skills
• Strong ability to collaborate across departments and functions; proven relationship builder and internal influencer.
• Able to work under deadline pressure and adjust priorities independently to meet changing business needs in an entrepreneurial environment.
• Highly dependable
• Ability to identify problems and develop creative solutions.

Preferred Qualifications: (Education and experience)

• Preferred Qualifications: (Education and experience)
• A master's degree or the equivalent combination of education, training and experience for which comparable skills can be acquired.
• Confident, professional and positive attitude. Ability to adapt to different people and situations, and incorporate honesty, respect and fairness in daily actions.

Target hiring range for this position will be $88,000 - $100,000 per year. Offered salary will be determined by the applicant's education, experience, knowledge, skills and abilities, as well as internal equity and alignment with market data.

Benefits:
At Northwestern, we are proud to provide meaningful, competitive, high-quality health care plans, retirement benefits, tuition discounts and more! Visit us at https://www.northwestern.edu/hr/benefits/index.html to learn more.

Work-Life and Wellness:
Northwestern offers comprehensive programs and services to help you and your family navigate life's challenges and opportunities, and adopt and maintain healthy lifestyles.
We support flexible work arrangements where possible and programs to help you locate and pay for quality, affordable childcare and senior/adult care. Visit us at https://www.northwestern.edu/hr/benefits/work-life/index.html to learn more.

Professional Growth & Development:
Northwestern supports employee career development in all circumstances whether your workspace is on campus or at home. If you're interested in developing your professional potential or continuing your formal education, we offer a variety of tools and resources. Visit us at https://www.northwestern.edu/hr/learning/index.html to learn more.

Northwestern strongly recommends COVID-19 vaccinations and boosters for people who can obtain them as a critical tool for minimizing severe illness. More information can be found on the COVID-19 and Campus Updates webpage.

The Northwestern campus sits on the traditional homelands of the people of the Council of Three Fires, the Ojibwe, Potawatomi, and Odawa as well as the Menominee, Miami and Ho-Chunk nations. We acknowledge and honor the original people of the land upon which Northwestern University stands, and the Native people who remain on this land today.

Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Click for information on EEO is the Law.

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