New 
Senior Business Planner -Copilot Consumer
 Microsoft | |
 United States, Washington, Redmond | |
 Feb 20, 2025 | |
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OverviewWe are looking for a Senior Business Planner - Copilot Consumer to drive Copilot's growth strategy within Consumer Marketing, shaping how users discover, adopt, and engage with AI-powered experiences across Microsoft's ecosystem. The Copilot Growth Strategy & Planning Team defines long-term strategic plans, analyzes user behavior trends, and drives initiatives to increase adoption and engagement across Windows, Edge, Bing, and Microsoft 365. This is a high-impact role that requires analytical skills, cross-functional leadership, and the ability to influence senior stakeholders. The leader will collaborate with Consumer Marketing leadership, as well as marketing, product, and data teams, to define success, set growth priorities, track execution to expand Copilot's reach and influence. This role will play a key part in shaping Copilot's adoption strategy, working closely with senior leaders to drive critical business decisions and investment strategies.Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.
ResponsibilitiesDrive end-to-end analysis of Copilot user behavior, identifying trends, friction points, and opportunities for growth. Develop and implement data-driven strategies to enhance adoption, engagement, and retention. Define and track key success metrics, ensuring alignment with business goals and cross-functional partners. Partner with marketing, product, and data teams to prioritize and execute high-impact growth initiatives. Lead operational planning and business reviews, providing insights and strategic direction. Monitor market trends, user feedback, and competitive benchmarks to inform growth strategies. Influence senior leadership with data-driven recommendations that drive business impact. Embody our Culture and Values | |