New

Sr Product Marketing Manager, Video

Adobe Inc.
United States, California, San Francisco
Feb 25, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Inbound Product Marketing Manager for Video is responsible for driving the future of innovative workflows for professional video across Adobe's flagship editing and motion design software, as well as new innovations, products and platforms. Through industry expertise, deep customer and product knowledge, you will define business strategy, work with the product and engineering team to help define the priorities for new innovative workflows, ensure product/market fit, as well as assess feature readiness. You will develop all messaging for generative video workflows and will contribute to launch and Go-to-Market strategies that will accelerate awareness and use to drive revenue for the video business. Your ability to grasp and translate technical capabilities into tangible benefits and value propositions are critical. We are looking for a teammate with deep knowledge of the video industry, new technology and innovations surfacing in the video landscape and strong interpersonal skills who can work with key cross functional partners across multiple teams. What You'll Do As the workflow expert, guide business strategy based on deep understanding of the products, customers, and competitive landscape Author data-driven Marketing Requirements Documents (MRDs) to express current market opportunity and key considerations for successful go to market Work closely with product management to help define workflow requirements, leveraging research, beta programs and customer feedback Drive internal market research teams to define market opportunities informed by marketing landscape and competitive intel Collaborate with product leadership and research teams to help define areas of focus in order to drive differentiating innovation and capture business opportunities. Conduct market research and user studies to inform decisions Take an active role in community engagement, community feedback and message testing Act as an external voice of Adobe Pro Video and Generative Video What Will Help You Succeed BA/BS degree preferred OR 8+ years of Product Marketing experience OR equivalent experience. Direct experience in product marketing or product management Deep knowledge of the video industry, specifically AI, machine learning and generative video Strong storytelling and writing skills Proven success working cross-functionally across product management, engineering, go-to-market, sales, etc. Passion for developing solutions to ensure customer success, and an ability to clearly articulate decisions and insights to a wide range of audiences Highly organized and able to respond and prioritize requests from cross-functional teams Ambitious self-starter with a positive, upbeat demeanor Experience in video editing, artificial intelligence, SAAS, video products & services, or MBA is a plus Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 -- $213,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.