Marketing Planning and Analytics Lead

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Growth Marketing & Insights (GMI) organization has a charter of providing objective customer research, analysis, and marketing effectiveness measurement to partners throughout the company. Within GMI, the Marketing, Planning and Analytics (MP&A) team was established to focus on developing deep media and customer insights to support integrated marketing planning across channels. The team partners closely with Global Marketing, Finance, and Go-to-market business unit leaders to provide marketing investment guidance on business objectives.

The team is looking for a dynamic leader to own the marketing planning process and to drive strategic insights for Adobe's newest product offering, Adobe Express. We are looking to build a comprehensive framework that considers marketing's impact at various stages of the sales funnel to optimize media investment and drive incremental returns. The ideal candidate has experience in financial planning, marketing mix models, and the ability to connect marketing results to financial metrics. They must excel in a fast-paced and dynamic environment and possess strong partner management skills.

You will lead the marketing planning and insights motion for Adobe Express, providing your perspective on the right levels of investment to drive business impact in line with finance goals. You will develop and own the roadmap for supporting Adobe Express in marketing planning and measurement, and partner with data science to deliver upon this roadmap. Understanding the role each marketing channel plays, and their independent efficiency curves are foundational to a robust model and marketing plan. Aligning marketing plans and objectives with expectations from finance, go-to-market and regional teams are key to the success of this position.

• A minimum of 10 years of industry experience in marketing analytics with a proven track record of driving business impact.
• 10+ years of marketing and/or finance experience in a B2C or B2B sales environment.
• Strong understanding of sales analytics and measurement.
• Experience with media mix models and underlying methodologies.
• Ability to dig deep into financial systems to understand historical spend trends which will advise future investment needs. Partnering with marketing execution teams to supervise key KPI's and map them to performance against funnel metrics.
• A passion for solving problems and tackling new challenges.
• Track record of leading change and implementing initiatives.
• Strong interpersonal skills and the ability to work both independently and within a large matrixed organization while building trusted relationships.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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