Director of Digital & Marketing Operations

Who We Are / B&T Values Statement

At Baker & Taylor, we are passionate about changing the world through literacy. We believe that education, access to content, and the freedom to explore are essential. We are dedicated to supporting our library partners across the world who tirelessly provide resources to foster the imagination of future generations and improve outcomes in their communities. Librarians are our heroes and championing and supporting their work is our purpose.

Baker & Taylor is committed to embracing diversity, equity, and inclusion to create an environment that both celebrates and evolves through the unique experiences and contributions of all team members.

Who You Are

* Passionate digital marketer excited about driving results and changing the world through literacy.

* You have hands-on experience in email marketing platforms (SFMC preferred).

* You have a customer-first mindset.

* You have created or worked on content marketing programs.

* You can work cross-functionally and can pick up the phone to talk through complex campaigns with key stakeholders and business leaders.

What You'll Do/ A Day in The Life Typically Includes

Marketing strategist responsible for the day-to-day activities of the corporate Marketing function including advertising, digital marketing, social media, promotions, events and sales support.

Essential Duties & Responsibilities(The following statements describe the general nature of work being performed in this job. They are not intended to be an exhaustive list of all duties. Additional responsibilities may be assigned by management):

The right candidate is an expert in their field and knows that a job description can never fully capture all aspects of a role and while we do our best to highlight key areas the role is responsible for, additional responsibilities will always arise in the normal course of business.

• Leads, inspires, manages, trains, and motivates Marketing personnel.
• Establish near and long-term marketing goals aligned with company priorities and initiatives.
• Generate innovative ideas to promote Baker & Taylor. Implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.
• Supervises the production of marketing projects across print and digital mediums to ensure projects are completed on time, within budget, and achieve the expected results.
• Manage print and digital marketing channels, including websites and social media pages, ensuring brand consistency and strategic alignment.
• Consults and advises management across the business regarding marketing objectives, concepts, plans, project implementation, and results measurement. Makes recommendations for improving marketing impact.
• Collect and analyze industry and competitor information to understand the market, environment, needs, trends, and opportunities.
• Prepares the Marketing budget annually, analyzing and reporting on it monthly, and ensures expenses stay within or below budgeted amounts.
• Participates in Sales and Marketing staff meetings, tradeshows, conferences, and industry meetings as required.
• Manage agency providers, printers, freelancers and other suppliers, including contract negotiation and management.

Travel Requirements

Position requires overnight travel. Travels approximately 15% to conferences, partner sites, customer locations, and other company locations.

Supervisory Responsibilities

Manages 4 to 5 non-supervisory employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Work Environment

Hybrid work environment - 3 days in office (Tuesdays, Wednesdays & Thursdays)

Physical Demands

While performing the duties of this job, the employee is regularly required to talk and hear. Specific vision requirements include close vision in order to view PC/CRT and read written documents.

Benefits

• Participation in company health (medical, dental) insurance plans on the 1st of the month following your hire date.
• Company short-term and long-term disability benefits
• Flexible PTO - In recognition of the professional environment in which we work, you will immediately be eligible to participate in the Company's pilot Flex PTO program.
  
  
  
  • Under the Flex PTO program, you may use Flex PTO each year for PTO, illness or other personal time provided good standing and subject to business needs.
  • There are no predefined number of Flex PTO days, nor do you earn or accrue paid time off under the Program.
  
  
  
  
• Career development and advancement opportunities
  
  

Required Skills & Experience

• Bachelor's degree (MBA preferred) in Marketing or related field and 10 or more years marketing or advertising experience, in publishing or wholesale distribution, reflecting increasing responsibilities and project management in a B2B or B2B2C environment. 3 or more years' experience in a supervisory role.
• Demonstrable experience in designing and implementing successful marketing campaigns.
• Strong understanding of how all current digital marketing channels function and knowledge of online marketing tools and best practices.
• Hands-on experience with Google Analytics and Sales Force Marketing Cloud (or similar CRM program).
• Excellent communication and presentation skills.
• Leadership and management expertise utilizing influence and persuasive methods.
• Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community and effectively present information to top management, public groups, and/or boards of directors.
• Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages.
• Ability to define problems, collect data, establish facts, and draw valid conclusions; interpret an extensive variety of technical instructions in mathematical or diagram form; and deal with several abstract and concrete variables.