Senior Brand Copywriter

POSITION SUMMARY

At Pendleton, we blend timeless heritage with modern innovation to create compelling stories that resonate with diverse audiences. As our Copywriter, you will be the voice of our brand, responsible for crafting copy that embodies our unique personality while balancing inspiration with clear, informative messaging. You will develop strategic content across digital campaigns, print catalogs, web product launches, social media, and merchandising materials. From naming merchandise groups and weaving stories for our fabrics to creating hangtag copy, product information guides, and marketing materials, your work will bring our brand narrative to life. With a deep understanding of our woolen mill heritage, you will strategically apply messaging frameworks-and, when needed, leverage AI tools for bulk copy projects-to ensure every piece of content aligns with Pendleton's legacy and vision for the future.

KEY RESPONSIBILITIES

Strategic Brand Storytelling

• Articulate Pendleton's brand story across all print and digital channels, ensuring consistency in tone and messaging.
• Apply messaging frameworks to craft clear, cohesive, and compelling copy that resonates with our audience.
• Balance creative inspiration with informative clarity to meet diverse communication needs.

Creative & Tactical Copywriting

• Craft engaging copy for digital campaigns, including emails (with subject lines, preheaders, and disclaimers), homepage content, banners (trigger & global), SMS/MMS, and additional digital assets.
• Write, edit, and proofread copy for print catalogs-developing headlines, subheads, and body copy, and overseeing multiple rounds of review.
• Produce content for web product launches, collaborating with cross-functional teams to meet launch deadlines.
• Create and edit merchandising copy, including naming merchandise groups, product, developing fabric stories, producing hangtag copy, and writing product information guides and marketing copy.
• Maintain and update our company blog, ensuring content aligns with our brand narrative and engages our audience.
• Write copy for all customer-facing brand initiatives, ensuring a consistent and compelling message across every touchpoint.
• Contribute creative copy for key product and brand launches on social media platforms.
• Leverage AI tools to support bulk writing tasks while ensuring quality and brand consistency.

CORE EXPECTATIONS

• Versatile Voice: Ability to create copy in various voices that effectively match the target audience.
• Social Media Savvy: Fluency in current social media platforms and trends.
• Heritage & Identity: Deep understanding of PWM heritage and how it shapes our brand identity.
• Detail-Oriented: A sharp eye for content quality and close attention to detail.
• Effective Communication: Strong verbal and written communication skills.
• Team Collaboration: Ability to take direction and work well in a collaborative team environment.
• Project Management: Capable of managing multiple projects simultaneously under tight deadlines.
• Adaptability: Thrives in a fast-paced environment while maintaining meticulous attention to detail.
• Self-Management: Proactive in self-managing projects with minimal supervision.

QUALIFICATIONS

• Bachelor's degree in English, Creative Writing, Journalism, or a related field.
• Minimum of 5 years of copywriting experience, with a portfolio that demonstrates both creative storytelling and tactical copy production.