Senior SFMC Solutions Architect
As a Senior Marketing Cloud Solutions Architect, you will play a critical role on our Corporate Marketing team at Comerica Bank. You will lead functional and technical discussions with a wide variety of teams including Marketing, IT, Business teams, and executives. To succeed in this role, you will need a good mix of consulting and technical skills along with platform and domain knowledge. The Senior Marketing Cloud Solutions Architect leads discovery sessions and recommends solutions for our internal clients. You will be responsible for solution design, documentation, and technical build for your solutions. The Senior Marketing Cloud Solutions Architect should have a technical vision and proactively offer a point of view and set of recommendations to our internal clients on topics related to digital marketing solutions.
Position Responsibilities:
Solution Design & Architecture
- Develop and design scalable architectures for marketing cloud solutions that align with business goals.
- Define solution frameworks and best practices for marketing automation and personalization.
Implementation & Development
- Develop custom solutions using APIs, data extensions, and scripting languages. (e.g. AMPscript, JavaScript, SQL.).
- Create and optimize automation workflows and journeys for performance and usability.
Collaboration with Stakeholders
- Partner with marketing, IT, and analytics teams to understand business requirements and translate them into technical solutions.
- Act as a technical consultant to internal teams, ensuring the alignment of marketing strategies with system capabilities.
- Manage relationships with external vendors and technology partners.
Data Management & Integration
- Oversee the integration of customer data from multiple sources into the Marketing Cloud platform.
- Work closely with data teams to enable advanced segmentation and analysis.
Technical Leadership
- Serve as a subject matter expert (SME) on Marketing Cloud technologies, staying updated on platform innovations and industry trends
Optimization & Performance
- Continuously monitor and optimize the performance of Marketing Cloud platforms and campaigns.
- Troubleshoot technical issues and provide timely solutions to ensure uninterrupted marketing operations.
- Identify opportunities for automation and operational efficiency improvements.
Compliance & Security
- Ensure marketing solutions adhere to organizational policies, data privacy regulations, and security standards.
- Proactively identify risks related to data handling and implement safeguards.
Position Qualifications:
- Bachelor's degree from an accredited university or 4 years of relevant experience
- 5 years of experience in consulting on and implementing Salesforce Marketing Cloud
- 5 years of experience in SQL
- 5 years of experience in AMPScript
- 5 years of experience in deep Knowledge of the SFMC platform
- 5 years of experience in working with Salesforce CRM and integrations with SFMC
About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD&D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.
Upon offer, Comerica conducts a comprehensive background and fingerprint check.
NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned into three major business segments; the Commercial Bank, the Retail Bank, and Wealth Management. Comerica's colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.
Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.
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Comerica Bank
life insurance, parental leave, paid time off, sick time, 401(k)
Mar 04, 2025