Web Conversion Strategist (Remote)

Position: Campaign Web Strategist (Contractor)

Location: Austin, TX (Remote US)

Duration: 6-12 months with a April 7th start date

No C2C

About the Role

Our client is seeking a skilled and strategic Campaign Web Strategist to join our team on a contract basis. This role is essential in optimizing existing product pages, developing a campaign landing page strategy, and enhancing web forms to generate high-quality leads for sales. The ideal candidate will have B2B experience in landing page strategy, SEO, web optimization, and marketing form optimization.

Key Responsibilities:

* Web Strategy: Develop and implement strategies to optimize product pages for lead generation and campaign alignment. Create content calendars, prioritize tasks, and provide best practices for web optimization.

* Campaign Landing Pages: Oversee the strategy and execution of campaign landing pages optimized for paid channels, ensuring they effectively drive marketing-qualified leads. Create reusable templates for future use.

* Collaboration: Work closely with product marketers, web teams, campaign managers, and other stakeholders to ensure campaigns are supported with high-quality content and web strategy.

* Quality Assurance: Maintain consistent messaging, tone, and quality across all campaign content while adhering to best practices.

* Performance Optimization: Track and analyze key landing pages, providing insights and recommendations to improve conversion rates and ROI. Stay informed about industry trends and best practices in conversion marketing.

* Localization & Globalization: Oversee the localization of content repurposed or created as part of the overall content mix.

Qualifications:

* Proven experience in web strategy, digital marketing, or a related field, preferably in a B2B environment.

* Strong understanding of content gating, lead generation strategies, and web performance optimization.

* Excellent writing, editing, and communication skills.

* Ability to work independently and collaboratively in a fast-paced environment.

* Creative thinker with a strategic mindset and the ability to translate business goals into effective web strategies.

* Project management experience is a plus.

This is an exciting opportunity for a web strategist with a passion for driving conversion and optimizing digital experiences. If you're ready to make an impact, apply today!

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