Digital Sales Strategy Manager - Events (AJC)

Cox
$78,400.00 - $117,600.00 / yr
parental leave, paid time off, paid holidays, sick time, 401(k)

Mar 11, 2025
Candidates must reside in a commutable distance to the Atlanta office. Will be in the office on Monday's and a second day of your choice each week. This role will develop event revenue strategies for our digital sales initiatives. The Digital Sales Strategy Manager will build strategic campaign initiatives and scopes of work for current and prospective clients, work closely with sales teams and clients and support business development. This role is responsible for influencing revenue, expected to participate in sales calls, shorten the sales cycle and identify revenue opportunities across our brands, which include events associated with Atlanta Journal-Constitution, Access Atlanta, UATL and other similar brands. The position will work closely with internal stakeholders, which include but is not limited to, newsrooms, marketing, product and sales teams, to maximize our audiences and revenue potential. The position will collaborate with peer strategists and sales management to develop and implement digital product and packaging training. The strategist will assist the strategic account management team in the onboarding of new clients. Job Duties and Job Tasks Implement go-to market strategies, partner on presentation creation and champion initiatives. 15% Using creativity, audience research, customer and product knowledge, the Digital Sales Strategy Manager will collaborate with the sales team with presenting and closing new and existing customers. 50% Collaborate across departments to maximize products, audiences, and inventory levels. 15% Prepares and conducts product training sessions in collaboration with Sales leadership. 10% Improve Sales knowledge base by creating and sharing case studies, POVs and attending and presenting at seminars/conferences/webinar summaries as needed. 5% The responsibilities above are intended to describe the general nature and level of work performed by employees assigned to this job. This is not intended to be an exhaustive list of all responsibilities, duties and skills required for this position. Minimum Qualifications: Bachelor's degree in a related discipline and 4 years experience in digital sales or marketing . The right candidate could also have a different combination, such as a master's degree and 2 years experience; a Ph.D. and up to 1 year of experience; or 8 years experience in digital sales or marketing. Deep working knowledge of media concepts, terminology, media math and media plan execution with high digital IQ. Understand aspects related to Google Analytics, Display/Video/Audio Native Advertising, Social Media, and Email Marketing. Ability to collaborate cross departmentally, including with internal/external customers/peers/vendors. Self-motivated, ambitious and excited to take initiative, and capable of working independently and with a team. A problem-solver, analytical thinker. Success in closing new business accounts and upselling existing clients. Skilled in organization and prioritization of work and following assignments through to completion. The ability to multitask and have a "do what it takes" start-up attitude. Ability to work well under pressure with deadlines - strong sense of urgency. Proficiency in Microsoft Power Point, Excel and Word. Excellent communication skills are a must. Preferred Qualifications: A degree in marketing, project management, advertising preferred. Client needs analysis experience is a plus. This position includes a commission of up to 30% of base salary. USD 78,400.00 - 117,600.00 per year Compensation: Compensation includes a base salary of $78,400.00 - $117,600.00. The salary rate may vary within the anticipated range based on factors such as the ultimate location of the position and the selected candidate's experience. In addition to the salary range identified herein, this role is also eligible for an annual incentive/commission target of $0.01. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.