Marketing Specialist

First American
sick time, 401(k)
United States, California, Santa Rosa
Jun 05, 2025
Who We AreJoin a team that puts its People First! As a member of First American's family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We DoWe are seeking a skilled Marketing Specialist to join our team, with a focus on reporting and analytics. The ideal candidate will have a passion for data analysis, an understanding of marketing metrics, and the ability to transform complex data into actionable insights. What You'll Do: Analyze marketing campaign performance data and report on key performance indicators (KPIs) such as conversion rates, CPL, CPA, etc. Develop comprehensive reports and dashboards to track marketing metrics and visualize data using tools like Tableau, Power BI, or Google Charts Perform advanced data analysis using statistical methods to interpret survey results and A/B test outcomes Collaborate with marketing and sales teams to optimize campaigns based on data-driven insights Utilize SQL and Excel to analyze large datasets from various sources Monitor and report on website traffic, user engagement, and other digital marketing metrics using Google Analytics Forecast marketing trends and provide recommendations for future strategies What You'll Bring: Proven experience in marketing analytics and reporting Experience with data analysis tools such as Excel, SQL, and Google Analytics Experience with data visualization tools like Tableau or Power BI Strong communication skills with the ability to present complex data in a clear, concise manner Familiarity with marketing automation platforms and CRM systems Preferred Qualifications: Familiarity with digital advertising platforms and metrics The successful candidate will play an important supporting role in our data-driven marketing efforts, ensuring that our strategies are based on solid analytics and reporting. Salary Range $62,700 - $83,575 The hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.