Senior Marketing Specialist - Retention & Product

First American
sick time, 401(k)
United States, California, Santa Rosa
Jun 05, 2025
Who We Are Join a team that puts its People First! As a member of First American's family of companies, First American Home Warranty offers a wide range of home warranty products and services to home sellers, buyers and agents. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com. What We Do We're looking for a strategic, analytical, and customer-focused Sr Marketing Specialist - Retention & Product to support our efforts to deepen customer loyalty and retention in our Direct-to-Consumer (DTC) Home Warranty business. This role is ideal for someone with 2-3 years of experience in product, strategy, or growth functions, who thrives in cross-functional environments and is passionate about improving the customer experience through data-backed product improvements. In this role, you'll partner closely with Product, Marketing, Operations, and Data teams to identify opportunities across the customer journey that drive engagement, repeat usage, and long-term value. What You'll Do: Conduct analysis of customer behavior, churn, and retention metrics to identify product opportunities that enhance loyalty. Support strategic planning and roadmap development for retention-focused features, experiences, and touchpoints. Collaborate with product and engineering teams to scope and prioritize product enhancements tied to customer lifetime value. Partner with lifecycle marketing and CX teams to ensure a seamless end-to-end user experience across channels. Help improve and maintain dashboards that monitor core retention KPIs Conduct competitive research and market analysis to benchmark best-in-class retention strategies. Support user research and A/B testing efforts to validate ideas and refine product features. Help translate business goals into product requirements and clear, actionable insights. What You'll Bring: 2-3 years of experience in product strategy, product analytics, customer experience, or retention-focused roles, ideally at a DTC, eCommerce, or consumer tech company. Proficiency in data analysis tools and techniques; comfortable with Excel/Google Sheets, and data visualization platforms (e.g., Tableau, Looker). Familiarity with product analytics tools (e.g., Mixpanel, GA4). Solid understanding of customer lifecycle metrics and retention levers in a DTC environment. Excellent written and verbal communication skills with the ability to collaborate across teams and influence decisions. Proven ability to manage multiple priorities and thrive in a fast-paced, agile environment. Self-starter with a passion for continuous testing, iteration, and optimization. Preferred Qualifications: Experience with subscription-based or loyalty-driven business models. Familiarity with CRM tools and marketing automation. Exposure to UX research or product design thinking frameworks. Passion for consumer behavior and building great customer experiences. Salary Range $75,375 - $100,475 The hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location. Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act). First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements. What We Offer By choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term. Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.