Marketing Campaign Specialist

At EBI we're committed to providing deep technical, industry and commercial real estate expertise to help our clients navigate complexity and realize maximum value for their assets. For 35 years we've been helping investors, lenders, owners, developers, contractors, and property managers mitigate risk and optimize their built facilities for maximum economic, safety, and environmental value. We're unique in our ability to deliver high quality, responsive services across the entire asset lifecycle, from rapid assessments, to advisory, to implementation and verification services, nationwide. Unlike other environmental consulting firms, we provide the full suite of commercial real estate and asset management services through to improvement and verification. Our experts leverage our proprietary assessment methodologies, benchmarking, regulation, and analytics tools across six core domains.

EBI is your environmental, sustainability, engineering and health and safety partner, nationwide.

Assess. Advise. Improve. Verify.

Position Summary

EBI Consulting is seeking a Marketing Campaign Specialist to support the execution of integrated marketing and sales campaigns that drive awareness, generate leads, and increase client engagement across EBI's core markets. This role is primarily focused on organic efforts, with occasional paid media support, and will work cross-functionally with Sales, Business Development, and Operations to ensure campaigns are strategically aligned and performance-driven.

This is a full-time salaried position, and will report to the Marketing Manager. This position is designated as in-office, with four days per week required at our Burlington, MA corporate headquarters. As such, the ideal candidate will be based near our Burlington, MA corporate headquarters and excited about an in-office work environment.

Essential Duties and Responsibilities

• Campaign Planning & Execution: Support the development and execution of integrated marketing and sales campaigns that align with business priorities and generate high-quality leads.

• Email Marketing & Automation: Build and manage email campaigns and automated workflows in HubSpot to nurture prospects and engage existing clients.

• Audience Targeting & CRM Support: Use HubSpot, Salesforce, and ZoomInfo to identify and segment campaign audiences, ensuring accurate outreach and seamless sales handoff.

• Campaign Performance Reporting: Track and analyze campaign metrics and ROI, leveraging HubSpot dashboards to evaluate effectiveness and optimize future strategy.

• Sales Collaboration: Partner closely with Sales and Business Development to ensure message alignment, proper lead follow-up, and coordinated outreach.

• Client Satisfaction Program: Support EBI's client satisfaction initiatives by helping execute follow-up campaigns, track engagement, and surface insights from client feedback.

• Website Support: On occasion, assist with updates to campaign landing pages and promotional content in WordPress to ensure timely and accurate messaging.

• Paid Media Support: Contribute to paid media campaigns on platforms like LinkedIn and Google Ads.

Qualifications and Capabilities

• Bachelor's degree in marketing, communications, or a related field

• 1-3 years of experience in B2B marketing campaign execution or digital marketing

• Hands-on experience with HubSpot, Salesforce, and ZoomInfo

• Familiarity with paid media platforms such as LinkedIn Ads and Google Ads

• Strong organizational and communication skills

• Experience collaborating cross-functionally with sales and client-facing teams

• Comfortable using marketing data to optimize performance

• WordPress experience is a plus

• Commercial real estate (CRE) industry experience is a plus

Application Disclaimer

At EBI, we cultivate a welcoming and collaborative culture. We are proud to be an Equal Employment Opportunity employer and encourage diverse candidates to apply. We do not discriminate against qualified individuals based on their status as a protected veteran or individuals with disabilities, nor do we discriminate based on sex, race, color, religion, national origin, age, marital status, gender identity, gender expression, or sexual orientation. All vendors are expected to maintain a working environment free from discrimination or harassment.

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