Senior Manager of Brand Communications

About the Role

Impact you will make

FinThrive is looking for an experienced Senior Manager to help bring our brand strategy to life through compelling, results-driven initiatives that resonate with our target audience. Brand communications management will play a pivotal role in developing and executing brand initiatives, ensuring brand consistency across all touchpoints, and managing external agency relationships. The ideal candidate has a strong background in brand and marketing communications, excellent project management and writing skills, and a passion for monitoring and measuring the performance and impact of brand activities.

What you will do

• Develop and execute comprehensive brand strategies aligned with FinThrive's vision and market positioning.
• Collaborate closely with internal and external stakeholders to bring strategic brand initiatives to life, ensuring both brand consistency and synergy as well as alignment with marketing and business goals.
• Plan and manage the execution of multi-channel brand initiatives aimed at building brand awareness and audience engagement within the healthcare RCM industry.
• Manage relationships with creative agencies and external partners to ensure timely, high-quality campaign execution and brand alignment.
• Write and edit marketing materials that reinforce the FinThrive's messaging, thought leadership and vision.
• Support the expansion of FinThrive's voice across all marketing communications, ensuring consistency and alignment with brand values.
• Partner with marketing peers and other internal teams to create and deliver compelling, interactive content that highlights FinThrive's RCM technology expertise and industry leadership.
• Contribute to the development of a narrative around technology innovation in healthcare RCM.
• Conduct our brand surveys and leverage data and market research to adjust tactics and improve integrated campaign performance.
• Monitor key performance indicators to assess the impact of brand campaigns and initiatives, providing insights and reporting to guide continuous improvement.
• Align to budget allocation for brand initiatives, ensuring efficient use of resources across channels.

What you will bring

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 7-10+ years of relevant experience in brand marketing or marketing communications, preferably within a technology or healthcare-focused environment.
• Strong experience managing agency relationships and executing brand campaigns across digital and traditional channels.
• Creative thinker with a passion for storytelling and creating impactful brand experiences.
• Excellent communication, organizational and project management skills.
• Data-driven mindset with the ability to analyze campaign performance and recommend optimizations.

• Travel required: Minimal (a couple of times a year)

What we would like to see

• Prior experience in RCM technology, Healthcare or FinTech, especially in revenue cycle management.
• Data analytics and insights skills and experience with analytics platforms.
• Thought leadership content development and familiarity creating and managing thought leadership initiatives around complex topics like technology innovation in healthcare.
• Crisis communications skills and experience managing brand communications during high-stakes situations.
• Familiarity with marketing automation tools like Hubspot.

• Knowledge of content strategy best practices.