CORP - Senior Analytics Analyst

Job Description:

The Digital Analytics Sr. Analyst is responsible for designing, implementing, monitoring, testing, and reporting on analytics. Analyzing web and mobile app data and contributing to brand strategy involving acquisition and retention. They will be using web tools such as Adobe Analytics, Test & Target, Adobe Mobile Services, Optimizely and G. Analytics to support all facets of the decision-making platform. They will demonstrate the ability to work independently, drawing conclusions from complex data sets and communicating test results clearly to executives, manager and associates.

Responsibilities:

Analytics & Marketing Tech Integration:

• Design, Implement, and Test analytics via Adobe Analytics on web, mobile app or disjointed analytics data using and following a standardized SDR
• Develop, publish and maintain rules, data layer, and triggers via Adobe Launch
• Maintain Analytics implementation and reporting best practices across multiple websites and mobile apps
• Collaborate on integrating behavioral analytics tools like ContentSquare and Heap for enhanced user tracking and insights.
• Maintenance of analytics implementation documentation

Testing and Optimization Support:

• Assist with technical implementation of testing and personalization on web and mobile via Adobe Target and Optimizely
• Implement analytics and reporting to accurately determine test results

Cross-Team Collaboration:

• Work closely with the Product and Agile teams to insure prompt implementation of analytics for new features
• Work with the Optimization and Research team to ensure proper implementation of tests.
• Collaborate with Paid Media and Marketing teams to ensure proper campaign tracking via Launch

Required Skills & Qualifications:

• Minimum 4+ years in digital analytics with the majority of it utilizing Adobe Analytics and Launch
• Extensive Knowledge of Adobe Analytics and Adobe Launch
• Experience with implementation of Adobe Analytics
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
• Experience working with and reporting on digital analytics, financial/business reporting and analysis
• Experience in developing and maintaining business reports, performing ad hoc analysis, and delivering business recommendations
• Strong understanding of HTML, CSS, and vanilla JavaScript.
• Familiarity with Node.JS, API Integrations, and Custom Extension Writing
• Exposure to marketing technology ecosystems, including survey platforms Optimization platforms such as Optimizely, and Paid Media Tracking via Google Ads

Optional Qualifications:

• Adobe Analytics Developer Certificate very preferred
• Familiarity with modern JavaScript frameworks (e.g., React, Vue.js) is a plus but not a requirement.
• Basic experience with content management systems (e.g., Adobe AEM) is a plus.

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more.

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.