Web Content Manager

North Carolina State University

$60,000 - $64,342

life insurance, flexible benefit account, paid time off

United States, North Carolina, Raleigh

Apr 10, 2025

Posting Information

Posting Number	PG194053EP
Internal Recruitment	No
Working Title	Web Content Manager
Anticipated Hiring Range	$60,000 - $64,342
Work Schedule	Monday - Friday, 8 am - 5 pm; May work more than 40 hours depending on business needs
Job Location	Raleigh, NC
Department	Campus Enterprises
About the Department	Campus Enterprises is NC State University's division of retail and hospitality organizations - NC State Dining, NC State Stores, Lonnie Poole Golf Course, NC State Student Centers (Witherspoon and Talley), and the One Card Office. Each department is dedicated to providing service excellence, value and enrichment of the student experience in support of academic success. As a Pack member, you can enjoy exclusive perks designed to enhance your personal and professional well-being. What we offer: Medical, Dental, and Vision Flexible Spending Account Retirement Programs Disability Plans Life Insurance Accident Plan Paid Time Off and Other Leave Programs 12 Holidays Each Year Tuition and Academic Assistance And so much more! You Belong Here! At NC State, our goal is for all employees to reach their fullest potential at work. As you consider this opportunity, we encourage you to review our Employee Value Proposition and learn more about what makes NC State the best place to learn and work for everyone.
Essential Job Duties	Reporting to the Director of Campus Enterprises Information Technology, the Web Content Manager is responsible for the entire content lifecycle of both internal-facing and customer-facing web and other digital content for the division, including content strategy, creation, publication, maintenance, and performance analysis. On a daily basis, the Web Content Manager oversees content workflows and collaborates closely with content stakeholders across Campus Enterprises to ensure that content is timely, relevant, fit for business purposes, optimized for search and user experience, accessible, and aligned with Campus Enterprises' brand and messaging standards. Key Responsibilities: Content Production & Maintenance Collaborate with stakeholders and team members to produce and maintain clear, accurate, timely, and accessible digital content that aligns with organizational objectives, brand standards, and user needs. Apply information architecture principles to develop and maintain clear, logical content structures that enhance searchability, navigation, and alignment with business objectives and user needs. Educate stakeholders and team members in tools, standards, and technologies used in content workflows (e.g., CMS, SEO, accessibility). Accessibility & Compliance Ensure that newly created content meets WCAG 2.1 AA standards and that existing content is systematically updated to achieve compliance. Conduct accessibility audits, prioritize remediation efforts, and ensure digital content aligns with accessibility standards. Provide guidance and direct support to content creators, offering remediation recommendations and hands-on assistance. Analytics & Performance Tracking Utilize GA4 to generate clear reports on content engagement, search visibility, and user interactions. Identify key content performance metrics aligned with organizational goals, focusing on accessibility, SEO, and user engagement. Implement a feedback loop, integrating analytics findings into content planning, SEO improvements, and accessibility enhancements. Project & Workflow Management Manage multiple concurrent content development projects from start to finish. Lead stakeholders and team members to maintain project momentum, facilitating decision-making to ensure delivery of high-quality content. Develop and refine content production and publication workflows, adapting to organizational needs and leveraging emerging technologies.
Other Responsibilities	Model the Division's mission and values, and foster a positive, cohesive workplace and congeniality among co-workers. Understand the goals and culture of the organization, and understand how employees' work activities, teamwork, and customer service impact clients. Work with your supervisor and colleagues to understand these goals and the culture. Adhere to all University policies, procedures, and regulations, and Division standard operating practices and protocols. Perform other duties as assigned to ensure Campus Enterprises' business needs are met.

Qualifications

Minimum Education and Experience	Bachelor's degree in Communications, English, Digital Media, Information Technology, Human-Computer Interaction, or a related field OR an equivalent combination of education and relevant experience.
Other Required Qualifications	Collaboration & Communication Ability to work cross-functionally with IT, designers, leadership, and content contributors to align content with business objectives. Experience educating and supporting stakeholders on content processes, accessibility, and content quality standards. Strong facilitation skills to guide teams through decision-making and ensure content goals are met. Project & Workflow Management Experience managing multiple content projects simultaneously, balancing priorities and deadlines effectively. Ability to develop and refine content workflows in collaboration with IT and stakeholders. Strong organizational skills to track content updates, audits, and compliance efforts. Content Development & Editorial Expertise Strong writing, editing, and content structuring skills, with the ability to convey complex information clearly and accessibly. Experience developing and maintaining digital content aligned with brand standards and user needs. Ability to apply information architecture principles to organize content logically for usability and searchability. Familiarity with accessibility best practices for content, including writing meaningful alt text and structuring documents for screen readers. Technical Proficiency & Content Management Hands-on experience with CMS or LMS platforms (e.g., WordPress, Drupal, Moodle) to create, manage, and publish content. Ability to troubleshoot basic CMS-related issues and work with IT teams to optimize workflows. Accessibility & Compliance Familiarity with WCAG 2.1 AA accessibility standards and ability to create and remediate content accordingly. Familiarity with accessibility tools and testing methods to monitor compliance.
Preferred Qualifications	Technical Proficiency & Content Management Knowledge of digital content formatting, including HTML basics, metadata structuring, and template use. Accessibility & Compliance Strong understanding of WCAG 2.1 AA accessibility standards and ability to create and remediate content accordingly. Experience conducting accessibility audits and implementing remediation strategies. Experience applying accessibility tools and testing methods to compliance and remediation efforts. Analytics & Data-Driven Content Improvement Experience using GA4 or similar web analytics tools to track content performance and user engagement. Ability to interpret analytics reports and provide actionable insights to improve content quality, accessibility, and searchability. Ability to effectively communicate and introduce analytics concepts to non-technical stakeholders in an accessible and practical manner. Familiarity with web analytics tools for tracking content performance and user engagement.
Required License(s) or Certification(s)	N/A
Valid NC Driver's License required	No
Commercial Driver's License required	No

Recruitment Dates and Special Instructions

Job Open Date	04/10/2025
Anticipated Close Date	Open Until Filled
Special Instructions to Applicants	Please include as attachments a cover letter, resume, and contact information for at least three professional references.

Position Details

Position Number	00111404
Position Type	EPS/SAAO
Full Time Equivalent (FTE) (1.0 = 40 hours/week)	1.0
Appointment	12 Month Recurring
Mandatory Designation - Adverse Weather	Non Mandatory - Adverse Weather
Mandatory Designation - Emergency Events	Non Mandatory - Emergency Event
Department ID	470101 - Campus Enterprises
AA/EEO	NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Equal Opportunity. If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu. Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit. NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.