Senior Analyst Relations Manager

We are looking for a self-motivatedSenior Analyst Relations (AR) Manager - preferably based in the SF Bay Area- to support and execute Anaplan's AR strategy, ensuring consistent positioning and messaging across various touchpoints. Reporting to the Senior Director of Brand, Analyst, and Public Relations, the Sr. AR Manager will act as a central figure in stewarding and amplifying Anaplan's brand and product reputation across various channels and stakeholders. This role requires strong collaborative and cross-organizational relationship skills, knowing how to quickly impact the business and deliver quality information that highlights Anaplan, while balancing multiple priorities.

The ideal candidate knows how to build trust and strengthen relationships with industry analysts and influencers, as well as effectively partner with colleagues in Product, Sales, GTM Operations, Competitive Intelligence, Marketing, and other field-facing functions. The ideal candidate brings a strong combination of AR and corporate communications experience, and the ability to translate what is happening in the market or customer base to the analyst community, the Anaplan GTM organization, and the Executive Leadership team.

Your Impact:

• Support Anaplan's comprehensive analyst relations program across multiple domains (Finance, Sales & Marketing, Supply Chain, Workforce, and AI/ML/Analytics):
  
  
  
  • Co-own the relationship with our agency SpotlightAR, and support the setting-up, attending, recording outcomes, and managing follow-ups for Analyst engagements, inquiries, and briefings with key analysts (Gartner, Forrester Research, IDC, Constellation Research, Ventana, etc.)
  • Work with analysts to understand their research agendas to ensure appropriate positioning of the company in catalog and ranking reports, publications, and discussions etc.
  • Collaborate with various teams across the company to achieve mutual business objectives (i.e. managing data collection for ranking report RFIs/briefings, or collaborating with sales enablement to educate field)
  • Relay analyst perspectives and advice to inform strategic decision-making across platform and solution product marketing, and the Executive Leadership team
  • Initiate and manage analyst engagement at events, such as Analyst advisory days, Analyst engagements at company events, and support the broader team to evangelize our solutions at conferences, tradeshows, to analysts and customers
  
  
  
  

• Own and orchestrate the Industry Analyst content launch experience and communication programming in partnership with our agency SpotlightAR, as well as solution marketing and communication colleagues:
  
  
  
  • Originate, edit, curate, and help shape multi-channel communication strategies to advance awareness, opinion, understanding, and influence behavior of targeted stakeholders (i.e. social media and website strategy for AR-driven content, maintain recognition slideware, etc.)
  • Help manage commissioned analyst firm content (i.e. Forrester TEI report) and analyst report reprint investments (Magic Quadrants, Waves etc.), ensuring that the most up-to-date assets are promoted appropriately and leveraged widely by the field
  • Create easy-to-understand messaging and positioning frameworks for the field, demand generation, and other internal clients based on solution marketing narrative architectures
  • Support product solution marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers
  • Support the broader team to evangelize our solutions at conferences, and tradeshows, to analysts and customers
  
  
  
  

Your Qualifications

• 5+ years in B2B SaaS or technology focused on analyst relations, PR, corporate communications, B2B product marketing or competitive intelligence, ideally in one or more of the following areas: enterprise business applications (i.e. ERP, EPM, SPM, HCM, SCM or BI), cloud platforms, AI/ML/Analytics, or planning tech
• Strong track record of storytelling, i.e. working closely with solution marketing to develop strategic positioning and messaging, craft compelling narratives and PPT briefing content
• Experience managing AR and/or digital marketing agencies, ensuring alignment on goals, timelines, and budgets.
• Demonstrated project / program management, strong collaborative and cross-organizational relationship skills
• Proven capability to influence senior executives and stakeholders with messaging and content
• A high-energy, strategic, creative, team player with integrity, intelligence, and judgment, who will take initiative to identify, prioritize, and complete key deliverables
• Ability to manage multiple priorities and bias-for-action with exemplary results
• Excellent written and verbal communication skills, with experience presenting to senior stakeholders and leading cross-functional initiatives.
• Bonus points for having previous existing relationships with industry analysts at Gartner, Forrester, IDC, Constellation, 451, Nucleus, etc.
• Ability to travel 10%