Marketing Automation Coordinator

JOB PURPOSE:

We are seeking a dynamic and detail-oriented professional to drive our customer communications systems to new heights. This role involves executing ad hoc campaigns through our advanced automation tools, and providing essential project management, data validation (QA), and maintenance support. As we onboard new tools and services, this individual will play a pivotal role in enhancing and expanding our customer communication capabilities, ensuring seamless and effective interactions.

KEY FUNCTIONS:

• Design, build, and implement multi-channel (email, SMS, direct mail, and internal systems) ad hoc workflows to ensure that all targeting and segmenting are correct, and deliveries are executed through our automated customer communication tool.
• Product owner and SME for our mobile communications platform.
• Understand data requirements and collaborate with Analysts and IT to ensure data is accurate and contains all needed information.
• Execute campaigns with personalization, variables, and dynamic content elements.
• Leverage industry best practices to design, test, implement and support solutions.
• Proactively modify and update existing workflows and creative elements and monitor performance. Optimize platform and improve overall functionality by fixing bugs and addressing usability issues.
• Contribute to quality assurance by validating data and monitoring ad hoc sends and campaign progress. Provide QA backup support for triggered campaigns. Collaborate with IT, Ops and Marketing to thoroughly test workflows with internal and external partners.
• Track and monitor campaign results, resolve issues, and report status to team. Provide support for maintenance requests and troubleshooting.
• Coordinate ad hoc list requests and ensure data provided is accurate. Provide project management support and project tracking.
• Document processes and procedures to ensure thoroughness and consistency between team members.
• Establish timelines and schedules for implementation and completion of campaign work.
• Follow and serve as a role model in displaying Midco's Core Values and Leadership Success Drivers.
• Stay engaged and self-motivated, whether in the office or working virtually.
• Perform quarterly reviews and effectively manage disciplinary and/or performance issues.
• Ensure customer privacy by adhering to Midco's privacy guidelines while actively following Midco policies and procedures.
• Perform other duties as assigned.

EXPERIENCE AND EDUCATION:

• Possess a tech-savvy, data-driven disposition and ability to simplify complex workflows.
• Bachelor's degree in digital media, computer science, marketing, business, or related field or equivalent work-related experience required.
• Minimum 1 year of experience with marketing automation systems or platforms, such as Adobe Campaign Classic, preferred.
• Experience with HTML and CSS preferred.
• Proven ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication tools.
• Critical thinking skills to solve technical challenges with limited support from vendors or technical experts.

WORK ENVIRONMENT, PHYSICAL & MENTAL DEMANDS:

• The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch.
• The noise level in the work environment is moderate.
• Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.

ABOUT MIDCO:

• Midco offers the most reliable wholly owned and operated fiber network spanning 17,000 miles.
• We are a telecommunications leader that is redefining connectivity while being a force for good in the communities we serve.
• We serve nearly 500,000 homes and businesses in more than 400 communities in Kansas, Minnesota, North Dakota, South Dakota and Wisconsin.
• Our 1,900 team members work together with integrity, creating a caring culture for a lasting impact.

Ready to work at Midco? We thought so. Here are a few more reasons why Midco is one of the best places to work:

• Free Midco internet & TV
• Great opportunities to get involved in volunteerism
• Generous 401(k) match and paid time away from work programs
• And many more

Visit Midco.com/Careers to learn about employment opportunities and apply today.

Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law. To view our full EEO and federal contractor supplemental posters, please refer to Midco.com/Federal Posters.