Influencer Associate Manager (Hero Cosmetics)

Who We Are

Hero Cosmetics is a functional skin solution brand focused on acne-prone skin and part of the Church & Dwight family of power brands. We develop products such as the Might Patch, Rescue Balm, and Lighting Wand to address the full lifecycle of acne. Acne-prone skin is human, and it can often feel entirely out of our control. We're here to help put the power back in our consumers' hands. Whether they're looking to prevent, treat, or repair - we create gentle, effective solutions that help their skin fight back; so everyone can open up, not cover up. The true heros are not the products we make, but the people we serve.

Working conditions

This is a Hybrid role with flexibility to work remotely and in our NYC office at407 Broome St, New York, NY. Preference for candidates in the Tri-State area, with expectation to visit the Hero office once per week, or as needed.

Role Summary

The Influencer Associate Manager will be a key part of the influencer team to help elevate the brand and drive awareness via best-in-class influencer strategies.

What You'll Do:

Paid Partnerships:

• Proficiently manage multiple influencer partnerships simultaneously, ensuring seamless execution and optimal results across various product launches, evergreen campaigns, cultural moments, and retail campaigns.

• Identify specific goals of the influencer campaigns/partnerships (ex. brand awareness, revenue).

• Establish KPIs to measure success.

• Conduct thorough research to find influencers whose audience, style, engagement, and values align with the brand.

• Use Tribe Dynamics (influencer marketing platform), social media, talent agency rosters, and competitive research to evaluate potential influencers.

• Define the scope of work for each influencer, including the type and number of posts, platforms to be used, and campaign duration while referencing internal budgets.

• Conduct outreach and cultivate relationships with appropriate talent and their managers to lead all campaign communications.

• Negotiate and align on compensation, deliverables, timelines, and usage rights with talent & talent managers.

• Draft, review redlines, and sign contracts outlining partnership terms, including exclusivity clauses.

• Coordinate timely product shipments to influencers by liaising with the talent managers, internal office manager, brand team, and warehouse staff.

• Create detailed briefs outlining campaign objectives, key messages, brand guidelines, and creative direction, including specific instructions for content. creation, hashtags, mandatory FTC disclosures, and legal language guidelines in collaboration with the legal team.

• Collaborate with the influencer to develop content concepts that resonate with their audience and align with the campaign.

• Create custom links and discount codes for the influencer to include in their call-to-action within the content.

• Review, leave feedback/request edits as needed, and approve content and caption drafts, ensuring they meet brand standards and compliance regulations in a timely manner.

• Maintain and oversee campaign timelines to ensure timely publication of content.

Community Management:

• Manage the strategic partnership with the external agency, Vesta, to develop and nurture Hero's community of loyalists, the Skin Squad.

KPIs & Reporting:

• Maintain and update the influencer database to ensure accurate tracking and seamless management of in-house campaign activities.

• Utilize Tribe Dynamics to monitor influencer campaign performance by tracking engagement, reach, impressions, and other critical metrics.

Process Management:

• Develop a comprehensive process for influencer team paid partnerships, encompassing campaign tracking, internal content feedback collaboration, and analytics monitoring.

Budget Management:

• Meticulously track and manage budgets for Paid Partnerships, and PR sampling initiatives to ensure optimal allocation of resources and maximize campaign effectiveness.

Skills and Qualifications:

• B.A. in Communications, Marketing, or similar

• 3-4 yrs experience in influencer marketing

• Demonstrated interest and passion for influencers and social media community

• Experience with influencer software platforms (like Tribe Dynamics and Grin)

• Excellent communication & writing skills

• Prior experience in growing and scaling a digital community

• Ability to work in a remote/home office and ability to travel for offsite events.

• Proven ability to build and maintain relationships with a variety of stakeholders

• Outgoing, with a willingness and interest in creating relationships and developing partnerships with key influencers on behalf of the brand

• Ability to work effectively in a fast-paced environment with multiple deadlines

• Strong negotiation skills and experience in influencer contract management

• Strong project management skills - timings, details oriented, flawless execution

• Must understand Influencer Marketing to its core

Compensation

The US base salary range for this full-time position is $105,000 - $115,000. This position is also eligible for a bonus.

As a Church & Dwight US employee, you (and your family) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match).

#LI-Hybrid

#Hero