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Retail Banking Center Distribution Strategy and Performance Manager
The Retail Distribution Strategy and Performance Manager is responsible for the development, maintenance, and analysis of national Retail banking center and ATM distribution planning. This includes designing and leveraging data and model outputs to propose banking center expansion, relocation, consolidation, renovation, and closure activity which considers factors such as business opportunity, community impact, and compliance with enterprise policies and applicable Federal and State laws and regulations.
This is a critical role requiring business acumen, analytical mindset, and an understanding of the banking center's role in an integrated channel customer experience. Strong communication and leadership abilities are required as the individual will collaborate closely with cross-functional Retail, Corporate Real Estate, Marketing, Risk, and Operations teams to develop and deploy recommendations.
Essential Duties/Responsibilities:
Retail Distribution Strategy and Governance
- Analyze existing national banking center and ATM footprint, identifying opportunities to optimize business performance and customer experience.
- Recommend potential banking center and ATM expansion, relocation, consolidation, and closure in coordination with ATM/ITM placement and digital/phone capabilities.
- Evaluate associated community impact, collaborating with Corporate Compliance and The Office/External Affairs to assess the potential impact of the closure, opening, and relocation.
- Develop executive presentations clearly expressing the proposed strategic direction and justification, including associated benchmarks and metrics.
- Develop action plan(s) as needed to ensure compliance with regulatory requirements.
- Understand partner LOB banking center facility needs and integrate into comprehensive 3--5-year distribution roadmap aligned to enterprise strategic goals.
- Coordinate with digital and phone channels to enhance a unified, omni-channel approach to customer excellence and ensure physical distribution strategies and roadmap align.
- Develop business requirements for banking center facility design standards through market research and coordination with key partners such as Security, Market Operations, and Marketing.
- Help to secure financial investment to support banking center actions through special projects and financial planning by preparing comprehensive financial business cases.
- Work with Product, Marketing, and other channel teams to identify reinvestment opportunities aligned with enterprise strategic goals.
- Assess emerging opportunities and needs and propose changes to the plan of record for prioritization.
Retail Distribution Strategy Deployment:
- Oversee the execution of banking center and ATM actions to ensure alignment with strategic direction, escalating potential risks as appropriate.
- Help to oversee facilities management activities to ensure CRE processes result in a banking center environment that meets expectations and is aligned to priorities.
- Provide executive updates on progress, outcomes, and potential obstacles.
- Work with analytical, sales enablement, product, and marketing teams to align deployment in coordination with sales insights with product development and marketing strategies.
- Oversee complex distribution programs which require coordination across multiple, enterprise stakeholder groups such as workforce, enablement, CRE, security, IT, finance, external affairs, marketing, and others.
Banking Center and ATM Network Optimization:
- Monitor sales team performance against set targets and objectives, providing regular feedback and actionable insights to enhance performance.
- Utilize data analysis to provide insights and recommendations to optimize sales strategies and achieve Retail business objectives.
- Identify areas of potential growth and customer segments to drive revenue growth.
- Identify development needs based on performance analysis.
- Conduct market research and analysis to identify potential opportunities and risks.
- Identify opportunities to enhance the analysis and process for evaluating the Retail banking center and ATM network.
Banking Center Distribution Model Ownership:
- Define requirements for analytical tools and models utilized as inputs to strategic distribution decisions.
- Assist with model documentation and validation activities.
- Conduct regular model monitoring and maintenance.
- Vendor oversight, including contract management.
- Business validation of model inputs.
- Recommend and oversee implementation of continued model enhancements.
Qualifications:
- Bachelor's Degree from an Accredited University OR 4 years of relevant experience
- 8 Years Strategy and analytical experience utilizing a data-driven approach
- 8 Years Synthesizing analysis for executive leadership consumption and decision-making
- 5 Years Microsoft Office Products including Word, Excel (Pivot Tables, VLOOKUP's), PowerPoint and Outlook
- 5 Years Strong risk management and experience engaging with supervisory agencies
Work Best Category: Category C - Days in the office will either be designated days or will vary week to week from 2-5 days
Hours: 8:00am - 5:00pm Monday - Friday
Salary: To Be Determined Based on Individual Experience
About Comerica
We know our employees are critical to our overall success and we are dedicated to investing in their future. One of the ways we do this is to offer a comprehensive Total Rewards package designed to recognize and reward individual performance, as well support health, well-being, development and security for our colleagues and their family. Total Rewards consists of cash compensation, development and flexible benefit programs designed to meet individual needs today and in the future. Your salary will be commensurate with your work experience and our programs are reviewed regularly to ensure each remain competitive. We are proud to offer benefits such as health and welfare programs, strong retirement benefits, and generous paid time off programs. You and your eligible family members, including domestic partners and their children, can participate in medical, dental, and vision benefits, 401(k) and pension, income protection benefits such as life insurance, AD&D, and supplemental health programs to offset unexpected health care expenses. We also have a variety of time off programs for things like vacation, sick time, disability, and parental leave. Eligibility for some programs varies based on employment status and tenure.
Upon offer, Comerica conducts a comprehensive background and fingerprint check. Your fingerprints will be used to check the criminal history records of the FBI and may be subscribed in the FBI's Record of Arrest and Prosecution Background ("RAP Back") service, which provides ongoing notification to the Company of any updates to your criminal history.
NMLS certification requirement: where applicable, a favorable background check screening, credit check, fingerprint check, and NMLS certification is required in accordance with the SAFE Act.
Comerica Incorporated (NYSE: CMA) is a financial services company headquartered in Dallas, Texas, and strategically aligned into three major business segments; the Commercial Bank, the Retail Bank, and Wealth Management. Comerica's colleagues focus on relationships, and helping people and businesses be successful. In addition to Texas, Comerica Bank locations can be found in Arizona, California, Florida and Michigan, with select businesses operating in several other states, as well as in Canada and Mexico.
Comerica is proud to be an Equal Opportunity Employer - veterans/individuals with disabilities, committed to workplace diversity.
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Comerica Bank
life insurance, parental leave, paid time off, sick time, 401(k)
May 21, 2025