Product Marketing Manager III, Health & Benefits

Location

Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.

WEX is on a mission to simplify the business of running a business-through smarter workflows and financial intelligence. Nowhere is that mission more personal than in our Health & Benefits business, where we help individuals and employers navigate healthcare spending, benefits enrollment, and financial wellness with confidence.

About The Role

We're looking for a Product Marketing Manager who can turn complexity into clarity. You'll lead positioning, messaging, and GTM strategy for products that serve everyone from HR leaders to individual account holders. This is a high-impact role for someone who's analytical, strategic, and passionate about improving the way people access and manage their benefits.

This role is central to WEX's strategy of delivering smarter, simpler, and more personalized benefits experiences for every user. You'll help shape how we communicate our value across:

• Configurable enrollment and benefit selection workflows

• Personalized support powered by AI and claims data

• Embedded tools that simplify complex benefit decisions

• Unified digital experiences that improve participant satisfaction and retention

What You'll Do

Own the go-to-market strategy for WEX's benefits administration and member experience portfolio, including:

• Enrollment & Plan Configuration Solutions: Develop clear, compelling messaging for platform capabilities that support annual enrollment, onboarding, and plan selection workflows. Ensure that complex configuration features are translated into tangible value for employers, partners, and end users.

• AI-Driven Digital Support Tools: Define positioning for member support technologies that leverage automation and conversational interfaces to reduce service burden and improve participant engagement across digital channels.

• Decision Support Integrations: Shape the narrative for solutions that help employees make more informed benefits choices using personalized insights and data-driven recommendations.

• Unified Experience & Access: Promote platform advancements that streamline how users navigate, access, and engage with their benefits, highlighting improvements in personalization, accessibility, and consistency across solutions.

• Benefits Communication Tools: Support go-to-market efforts for integrated communication features that enable employers and partners to deliver targeted, timely messaging throughout the benefits lifecycle.

• Member Engagement Campaigns: Collaborate cross-functionally to build lifecycle communications strategies that improve activation, usage, and satisfaction among employees and dependents, tailored to their benefit journey stage.

What You'll Bring

• 5+ years in B2B or B2B2C product marketing with experience in platform technologies, consumer UX, or benefits administration.

• Proven success in driving go-to-market strategy for digital experience platforms, compliance-focused tools, or embedded AI solutions.

• Skilled in synthesizing technical, behavioral, and compliance inputs into compelling positioning and messaging.

• Strong sales enablement instincts and experience supporting field teams through regulated, partner-driven, or enterprise-benefit environments.

• Strong project management skills with a proactive mindset and attention to detail.

• Comfort working across product, sales, compliance, and customer success teams to move initiatives forward.

• Excellent written and verbal communication skills; strong visual storytelling is a plus.

• Familiarity with Google Suite, CRM tools, and AI-driven marketing tools preferred