Director of Marketing Strategies - Pittsburgh, PA

Position Title:Director of Marketing Strategies

Reports to:Chief Communications and Marketing Officer

Position Overview:

This position is primarily responsible for developing and implementing a corporate-wide marketing strategy to drive customer acquisition, retention and growth, as well as utilizing corporate insights to build a strong, differentiated brand for F.N.B. Corporation. The incumbent leads a cross-functional team responsible for brand management, marketing strategy development and execution, targeted marketing, and market research.

Primary Responsibilities:

Develops short and long-term marketing and advertising strategies to promote corporate services and products and to build customer relationships while generating results-based initiatives. Utilizes insights to position the Company's brand while overseeing the creative strategy and calendar.

Leads advertising, sales, promotions and direct marketing activities pursuant to increased market share, community penetration and favorable image perception.Manages all corporate agencies and external marketing resources and generates and approves all marketing materials used in sales, incentive and promotional campaigns while managing risk.

Works closely with the CEO and other senior executives to plan and report on line of business marketing initiatives. Participates in corporate meetings, serves on committees and represents the corporation in the community, as necessary.

Monitors market conditions and program performance and recommends strategic changes. Keeps current in industry trends, technology and innovation, competition products, services and fees and recommends changes.

Develops and manages and tracks department budget to meet the corporation's goals and objectives.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation's risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:

15

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent management skills

Excellent communication skills, both written and verbal

Excellent organizational, analytical and interpersonal skills

Detail-oriented

Ability to work and multi-task in a fast paced environment

MS Word - Intermediate Level

MS Excel - Intermediate Level

MS PowerPoint - Intermediate Level

Experience in marketing at a financial institution, including market research and analysis experience

Knowledge of financial institution operations, procedures and lending functions

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A

Equal Employment Opportunity (EEO):

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.