Product Marketing Manager, Webex Customer Experience

The application window is expected to close on: 6/15/25.

Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.

At Webex by Cisco, we are laser-focused on capturing the $17B cloud contact center market opportunity and are growing a world-class team to help us get there!

Webex Contact Center is a "big bet" product for Cisco, and this is a unique opportunity for a seasoned product marketing director to have a big impact at a Fortune 100 company and further accelerate our continued rapid category market share growth.

As part of our customer experience solution offering in our market-leading collaboration portfolio, Webex Contact Center provides the capability to connect and personalize every interaction a customer has with a business - from proactive digital communications, to self-service, to human engagement - all with our AI-powered, customer-trusted platform.

This is a high-impact, results-oriented role in the Webex Marketing organization, where you will work collaboratively with Product Management, Sales, Go-To-Market, and cross-functional Marketing teams (Solutions, Devices, Customer Advocacy, Brand, Integrated Marketing) in support of our business goals for Webex Contact Center.

This position is eligible to be fully remote where applicable.

You will be an instrumental and influential marketer who spearheads initiatives such as development and communication of crisp and compelling always-on product messaging and positioning, amplification of ongoing product innovations through launches and event presentations, creation of buyer journey messaging and supporting content, development of tools for sales and partner enablement, and strategic efforts with analysts.

• Maintain a deep understanding of market dynamics, customer insights, competitive landscape, and go-to-market strategies in target markets and target audiences to inform messaging and marketing strategies.
• Be a subject matter expert who develops compelling marketing plans, differentiated value propositions, use cases, product positioning and customer-focused messaging and content assets that aligns with their key buyer, influencer, and stakeholder priorities and where they are in their buying journey.
• Lead product marketing launches including various marketing tactics - press releases, launch materials, customer presentations and sales training materials.
• Bring clarity and conciseness to product communications, ensuring messages are clear, straightforward, and focused on describing the value delivered across sales materials, website copy, campaign assets, and other relevant channels.
• Create momentum and consistent market narrative with a defined external product messaging cadence. Create materials and narrative to enable sales and partners to communicate product and feature momentum and directions.
• Work with integrated marketing, brand, social, creative, content, and demand generation teams to develop content and assets to support campaigns aligned to key priorities and sales plays.
• Provide messaging and positioning and serve as product and business strategy and industry SME to support cross-functional content.
• Collaborate with the analyst relations team on key reports and develop meaningful relationships and communications with key industry analysts.
• Orchestrate the marketing mix and marketing programs to generate awareness, pipeline, opportunity, and loyalty.
• Report measurement of marketing campaign, program, project, asset efficiency and adoption, and required improvements.

• 7+ years of proven experience in tech product marketing
• Previous experience working with on premise migration efforts, cloud implementations, and AI within contact centers is ideal
• Bachelor's degree in marketing, business, or relevant field
• B2B SaaS / software career experience and direct experience in customer experience / contact center software or a closely adjacent product is required for consideration.
• Highly creative and strong problem solver
• You want to bring top notch product marketing to B2B - from storytelling to the simplicity of messaging and design
• You have strong writing, graphic and analytics skills in order to develop product strategy, messaging, and positioning
• Be a self-starter, comfortable working in a fast paced environment, and with large cross-functional teams across Cisco

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Our passion is connection-we celebrate our employees' diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.

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