Senior Manager, Patient Marketing

Overview

The Senior Manager, Community & Patient Programs will lead strategic initiatives designed to enhance patient engagement, elevate community presence, and drive brand impact through meaningful patient-centered programming. This role will manage our flagship Patient Ambassador Program, oversee sponsorship initiatives, and create compelling patient-driven content across digital and in-person channels. This individual will play a significant role on the US TTR Marketing Team in supporting the success of our brand strategy and execution, contributing to the development of comprehensive strategies, tactics, and messaging that align with our TTR franchise strategy and resonate with patients, caregivers and patient advocacy organizations. They will partner with individuals across the marketing team as well as with key cross-functional stakeholders to ensure seamless coordination and alignment between marketing initiatives and patient-facing activities.

The position will report to the Senior Director, US Patient Marketing and is located in Cambridge, MA with up to ~40% travel to educational events/conferences/patient engagements/training meetings/etc.

Key Responsibilities

* Lead the strategy, recruitment, and management of the Patient Ambassador Program.

* Foster strong relationships with ambassadors to ensure alignment with brand values and goals.

* Coordinate ambassador training, communications, and programs.

* Develop and design patient-facing speaker decks and presentation materials for use in live and virtual patient programs, community events, webinars, and internal engagements.

* Collaborate with cross-functional teams and patients to ensure materials are educational, empowering, and on-brand.

* Drive the production of patient testimonial videos, educational content, and social media storytelling.

* Identify, negotiate, and execute sponsorship opportunities with patient advocacy organizations in alignment with PELs and PAE

* Lead the development of sponsorship materials, including assets, event collateral, and post-event reports.

* Contribute to strategy development, messaging, and tactics to support the overall brand strategy and execution across roles

* Align closely with Patient Engagement Liaisons, Patient Advocacy & Engagement, and Peer to Peer Education teams

* Collaborate with legal, regulatory, medical, and compliance stakeholders to ensure compliant development and execution of all strategies and tactics

* Effectively manage and maintain relationships with Agency Partners

Qualifications

* BS/BA degree (science or business degree preferred) with a minimum of 5 years in the pharmaceutical, biotech, or related industry. Advanced degree preferred.

* Proven experience in developing marketing strategies and managing patient or consumer engagement programs.

* Excellent project management skills and attention to detail.

* Excellent written, communication, storytelling, and interpersonal skills.

* Ability to collaborate cross-functionally and manage external vendors/partners.

* Comfortable working in a fast-paced, evolving environment.

* Experience in specialty products preferred

* Proven ability to influence without authority and work with cross-functional teams in the development and delivery of brand strategic imperatives

About Alnylam:Alnylam Pharmaceuticals (Nasdaq: ALNY) has led the translation of RNA interference (RNAi) into a whole new class of innovative medicines with the potential to transform the lives of people afflicted with rare and more prevalent diseases. Based on Nobel Prize-winning science, RNAi therapeutics represent a powerful, clinically validated approach to treating diseases at their genetic source by "interfering" with mRNA that cause or contribute to disease. Since our founding in 2002, Alnylam has led the RNAi Revolution and continues to turn scientific possibility into reality.

Our culture:Our people-first culture is guided by our core values: fiercely innovative, open culture, purposeful urgency, passion for excellence, and commitment to people, and these values influence how we work and the business decisions we make. Thanks to feedback from our employees over the years, we've been fortunate to be named a top employer around the world. Alnylam is extremely proud to have been recognized as the #1 Large Employer by Boston Globe Top Places to Work in 2023 for the third consecutive year, one of Science Magazine's Top Biopharma Employers, one of America's Most Responsible Companies for 2024 by Newsweek, a Fast Company Best Workplace for Innovators, and a Great Place to Work in Canada, France, Italy, Spain, Switzerland, and UK - among others.

At Alnylam, we commit to an inclusive recruitment process and equal employment opportunity. We are dedicated to building an environment where employees can feel that they belong, can bring their authentic selves to work, and achieve to their full potential. By empowering employees to embrace their unique differences at work, our business grows stronger with advanced and original thinking, allowing us to bring groundbreaking medicines to patients. Qualified applicants will receive consideration for employment without regard to their race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, ethnicity, marital status, protected veteran status, disability, or any other characteristics prohibited by law.