Sr Customer Sales Lead - Kroger

Since 1869 we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ - free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

The Sr. Customer Sales Lead- Campbell Snacks is responsible for the development and implementation to drive sales within trade rate, volume, profit and share growth within bakery and frozen categories. Responsibilities include proactively managing and delivering growth, creating/evaluating and updating business plans to meet all sales objectives. In addition, the Sr. Customer Sales Lead is responsible for implementing brand strategies and tactics with Kroger, by working closely with key decision makers and utilizing shopper marketing and category insights to implement Executional Excellence model (Assortment, Shelf, Displays & Service). The Sr. Customer Sales Lead is also responsible for communicating plans to internal and external field operations teams.

This position works in a customer team office located in Cincinnati, Ohio 3 days per week (hybrid). Approximately 10-15% travel required.

What you will do...

• Utilize the Campbell Sales Planning & Customer Investment system to create optimal customer plans to drive the portfolio.
• Manage and lead cross portfolio platforms to drive volume, profit and share growth. These platforms include but are not limited to: Back to School, Holiday, Big Game and Summer.
• Develop and implement trade promotion strategies and tactical plans with the customer - help develop and execute higher ROI activities to drive the portfolio and scale.
• Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending and volume, to achieve all sales objectives versus plan.
• Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities. Leverage Shopper Insights and Category Management resources appropriately.
• Leverage Shopper Marketing to develop and implement collaborative marketing programs in alignment with brand and customer strategies.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Understand Snacking strategies and tactics and implement them by working closely with the customer's key decision makers, category managers, coordinators, directors and Kroger Leadership.
• Develop accurate monthly forecasts to maximize supply chain efficiencies and trade rate by tracking deliveries, consumption data and inventory changes. Proactively call out potential risks or threats to monthly forecasts.
• Deliver innovation to customer and work with key customer personnel to achieve optimal distribution.
• Identify profitable opportunities to grow incremental volume and in-line space. Provide direction on how to implement customer specific plans at store level.
• Proactively monitor and manage Executional Excellence (Assortment, Shelf, Displays & Service) principles.

Assess customer's competitive position, behaviors and strategies and understand how they align with Campbell's strategic goals to help determine a customer investment strategy (use of trade, customer shopper marketing, and integrated marketing equities) that will best support a joint plan to benefit Campbell's and the customer's revenue, profit and share growth. Develop productive working relationship with key decision makers at various levels within the customer's organizational structure.

Who you will work with...

Requires cross-functional interaction within the customer team (Sales Finance, Category Management, Shopper Marketing, Customer Development & Sales Strategy) as well as with Headquarter personnel (Sales Strategy, Brand Marketing, Supply Chain, etc.) to varying degrees depending on the size, complexity and strategic importance of the customer. Requires strong understanding of and experience with trade and P&L management.

What you will bring to the table...

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.