Social Media Manager

Salary: $70,000 to $80,000

Hornblower is seeking a Social Media Manager for our Marketing operations.

About You:

This person will be adaptable, dynamic, and embody Hornblower RESPECT Service System.

About the Opportunity:

We're looking for a creative, agile Social Media Manager to help bring our brand to life across platforms and reach travelers where they already spend their time. Reporting to the Senior Director of Social Media & PR, you'll focus heavily on creating and editing short-form video content that captures the spirit of our destinations, tours, and travel experiences. You'll help manage the day-to-day execution of our content calendar while also staying nimble-ready to jump on trends, real-time moments, and topical conversations that align with our voice.

This role is equal parts content creator, digital storyteller, and community builder. You'll support co-branded campaigns, partner content, and creator collaborations to expand our reach, while helping shape how both new and existing audiences discover and emotionally connect with our brand. If you're passionate about travel, fluent in the language of social, and excited to create content that inspires action, this is the role for you.

Essential Duties & Responsibilities:

• Execute the social media content calendar in coordination with the Senior Social Media Manager, aligning posts with seasonal campaigns, promotions, and travel trends.
• Working with external partners as needed, create, film, and edit engaging short-form video content for TikTok, Instagram, YouTube Shorts, Facebook, and additional social media channels.
• Write compelling, on-brand captions and social copy that spark interest and reflect the voice of the brand.
• Assist with day-to-day posting, scheduling, and publishing across all key social platforms.
• Support on-location shoots and content capture for events, activations, and additional content acquisition opportunities as needed.
• Monitor social media channels, respond to comments and DMs, and engage with tagged and trending content to build community.
• Stay on top of social media trends, viral sounds, hashtags, and emerging formats to pitch timely and relevant content ideas.
• Ideate and execute co-branded content in collaboration with partners, sponsors, and influencers.
• Support influencer and creator partnerships by coordinating content needs, tracking deliverables, and engaging with their posts on behalf of the brand.
• Source and curate user-generated and creator content for repurposing, with proper credit and brand alignment.
• Assist in identifying new creators and influencers for potential collaborations, particularly those aligned City Cruises target audience sectors.
• Track and report on performance metrics to support content optimization, social strategy, and team reporting.
• Maintain organized content libraries and asset folders, collaborating with internal marketing and creative teams.

Requirements & Qualifications:

• Minimum 2-4 years of professional experience managing brand social media accounts, preferably in travel, tourism, hospitality, or lifestyle.
• Proven experience creating, editing, and publishing short-form video content for TikTok, Instagram Reels, YouTube Shorts, and similar platforms.
• Proficiency in mobile editing tools (e.g., CapCut, InShot, Adobe Premiere Rush) and a strong visual eye for framing, transitions, and storytelling.
• Strong copywriting skills with the ability to match brand voice, write engaging captions, and craft compelling social post copy.
• Deep understanding of social trends, platform algorithms, best practices, and emerging content formats.
• Comfortable capturing content on-location (sometimes in dynamic, fast-paced environments), including mobile videography and quick-turnaround editing.
• Experience collaborating with creators, influencers, and/or brand partners on social-first content.
• Ability to analyze performance data and translate insights into content adjustments or new ideas.
• Highly organized, self-motivated, and comfortable working in a fast-paced, collaborative environment with shifting priorities.
• Passion for travel and curiosity about destinations, cultures, and experiences that connect people.

The position will be a full-time remote position, with willingness and ability to travel for content capture, events, or brand activations; some weekend or evening availability may be required based on campaign needs.

About Us:

Hornblower's passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you're an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.

The RESPECT Service System embodies Hornblower's mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

EEO / Disabled / Protected Veteran Employer. Hornblower is proud to be an Equal Employment Opportunity employer. We offer equal employment opportunities to all qualified individuals and prohibit discrimination and/or harassment of any type, including but not limited to discrimination and or harassment based upon race, religion, religious creed, color, national origin, ancestry, citizenship, sex, sexual orientation, gender, gender identity, gender expression, age, pregnancy or relation medical conditions, childbirth, breastfeeding, parental status, veteran and/or military status, disability (physical or mental), medical condition, genetic information or characteristics, political affiliation, domestic violence survivor status, marital status, or other characteristics prohibited by federal, state, or local law. Additionally, as a federal, state, and local contractor, Hornblower complies with government regulations, including affirmative action responsibilities for qualified individuals, where and as they apply. The company also participates in the E-Verify program in certain locations.