Remote New

Specialist II, Channel Marketing

Southwire Company, LLC
parental leave, paid time off, paid holidays, tuition reimbursement, 401(k)
United States, Georgia, Carrollton
Po Box 1000 (Show on map)
Jun 26, 2025
A leader in technology and innovation, Southwire Company, LLC is one of North America's largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools andjobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner.We are proud to offer competitive compensation, employee benefits, tuitionreimbursement andunlimited growth opportunities. Ourmore thanseven decades of progressive growth can be attributed to our determination to developinginnovative systems and solutions, exercising environmental stewardshipand enhancing the well-being ofthe communitiesin which we work and live.How will you power what'spossible? Job Summary The Channel Marketing Specialist will manage Southwire's marketing strategy for a given customer channel. This individual will build and execute a strategic plan to maximize Southwire's marketing presence and will be a cross-functional leader for marketing activities centered around commercialization, promotions, brand awareness and customer conversion. They will work closely with the Sales team and Southwire's network of sales agents, and own key relationships with customer marketing contacts within their given channel. Key Responsibilities * Develop marketing strategy in a given customer channel. This individual will utilize their developed strategy and budgeted resources to effectively execute customer and channel initiatives and exercise discretion to deviate from these plans strategically. (35%). * Build campaigns associated with key initiatives (line reviews, promotions, advertising, programs). These campaigns will marry Southwire's company strategy with the marketing strategy this individual has developed. (20%) * Drive sales effectiveness through the development and maintenance of marketing collateral. Ensure quality and timeliness of communication and deployment of collateral and content. (10%) * Provide marketing insights to key stakeholders as part of long-term strategy development and annual planning process. (10%) * Own relationships with customer and agent marketing teams within their channel and drive consistent communication of Southwire initiatives and strategy. (10%) * Champions Southwire's brand within the channel and identifies ways to grow brand presence in partnership with key stakeholders and customers. (10%) * Continuously adds industry knowledge through attendance of conferences, webinars, training, and customer meetings. (5%) Required Education & Experience Minimum Education Level: Bachelor's Specialized Degree: Business Administration or Marketing Years of Experience: 5+ Field of Expertise: Marketing Preferred Education & Experience Education Level: Bachelor's Specialized Degree: Business Administration or Marketing Years of Experience: 5+ Field of Expertise: Marketing Preferred Experience Retail and Hardware Distribution Channel Expertise eCommerce and Dot Com Content Management Product Marketing & Product Launch Experience Project Management and Cross Functional Leadership Preferred Skills Channel Marketing Strategy Execution Content Development Merchandising Development Data-Driven Decision Making Spans of Control Reports To (Supervisor Title): Manager, Channel Marketing Does this role Manage Southwire Team Members: No Travel All LocationsDomestic % of Time: Up to 25% Workplace Setting: Remote (Occasional travel to sites) Physical Requirements Standing % Time 10 Sitting % Time 80 Walking % Time 10 Working Conditions Office Equipment Computer/Keyboard Competencies Action Oriented Balances Stakeholders Collaborates Customer Focus Nimble Learning Plans and Aligns Skills Benefits We Offer: 401k with Matching Family and Individual Insurance Packages (Health, Life, Dental, and Vision) Paid Time Off & Paid Holidays Long & Short-Term Disability Supplemental Insurance Plans Employee Assistance Program Employee Referral Program Tuition Reimbursement Programs Advancement & Professional Growth opportunities Parental Leave & More Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.