AWM, Marcus by Goldman Sachs, Website Performance Marketing Strategist, Associate, Richardson, TX

ASSET & WEALTH MANAGEMENT

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor-led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra-high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct-to-consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading-edge technology, data and design.

MARCUS BY GOLDMAN SACHS

The firm's direct-to-consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start-up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency, and simplicity.

RESPONSIBILITIES AND QUALIFICATIONS

The Marcus US Marketing team is responsible for driving growth and end to end customer lifecycle management for millions of Marcus customers across our high yield savings and CD products. We're a data driven team that's hyper-focused on performance, measurable impact, customer insights & experience, and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations.

Marcus is growing fast - and looking for bold thinkers and doers to help us fuel the next wave of growth. We have been very successful in our acquisition program to date, and are looking to expand our marketing program.

Reporting to the Marcus public site team, the Website Performance Marketing Specialist will play a key role in Marcus's website strategy. They will be pivotal in optimizing our web performance through rigorous AB testing, effective content management, and proactive site monitoring. The ideal candidate will possess a strong understanding of A/B testing methodologies, content optimization strategies, and web analytics. They will collaborate closely with cross-functional teams, including design, development, and marketing, to drive continuous improvement in user experience and conversion rates. A key aspect of this role will also involve developing strategies for first-party data capture through valuable web interactions with prospects.

KEY RESPONSIBILITIES:

Digital Site Strategy and Analysis

• Closely monitor site performance analytics and identify optimization areas, maintaining a backlog of future site opportunities
• Collaborate with the design team to develop new tests and hero assets that align with the overall content strategy and user experience goals.
• Create regular reports of site results and ongoing initiatives

Adobe Experience Management (AEM) Authoring and Content Management

• Own AEM authoring responsibilities to support diverse business needs, including creating and updating website content, managing digital assets, and ensuring brand consistency across all web properties.
• Maintain a deep understanding of AEM capabilities and best practices to maximize the platform's potential for content delivery and personalization.

AB Testing

• Own and drive the A/B testing strategy, from conception to execution and analysis. This includes maintaining a prioritized testing backlog and ensuring the testing program aligns with overall business objectives.
• Build and maintain a comprehensive hypothesis list for future testing initiatives, as well as a detailed record of testing outcomes to inform future component development and site enhancements.
• Ensure statistical rigor in test design and analysis, providing clear and actionable recommendations based on test results.
• Work collaboratively across channels to execute site changes based on test results and learnings

First-Party Data Capture

• Develop and implement strategies for capturing first-party data through valuable web exchanges with prospects, such as interactive tools, gated content, and personalized experiences.
• Work with marketing and analytics teams to leverage first-party data for targeted marketing campaigns and enhanced user personalization.

REQUIRED QUALIFICATIONS

• Bachelor's Degree (BA/BA)
• No more than 3-5 years of postgraduate experience in a marketing or digital strategy role
• Experience with the balance of strategic thinking, execution and measuring of performance and impact
• Demonstrated experience identifying and targeting audience segments
• Excellent communication and collaboration skills, with the ability to effectively liaise with cross-functional teams and external partners
• Detail oriented with strong project management skills and the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a dynamic environment while maintaining extremely high standards
• Interest in financial services category
• Have a growth marketing and optimization mindset
• Strong attention to detail and proactive risk management mindset

PREFERRED QUALIFICATIONS

• AEM experience / other site content authoring a plus
• A/B testing experience a plus

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We Believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

The Goldman Sachs Group, Inc., 2023. All rights reserved.

Goldman Sachs is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, veterans status, disability, or any other characteristic protected by applicable law.