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Creative & Media Innovation Reporter

Crain Communications
retirement plan, remote work
United States, New York, New York
Jul 01, 2025
Description

Ad Age is seeking an insightful and versatile Creative & Media Innovation Reporter to join our newsroom. In this role, you'll cover the powerful convergence of advertising creative and media strategy-tracking how brands craft campaigns and bring them to life across a rapidly evolving marketing landscape. From splashy Super Bowl ads to smart social executions, you'll spotlight the storytelling and strategic thinking that define today's most effective work.

This is a full-time position based in New York.

Responsibilities:

  • Report on how brands and agencies develop creative tailored to various media environments including TV, streaming, social, digital audio, gaming and out-of-home.
  • Analyze the ways media planning is reshaping creative approaches, including personalization, platform-first storytelling and new measurement frameworks.
  • Highlight standout campaigns with insights into both creative development and media execution.
  • Build strong relationships with creative agencies, media buyers, brand marketers, media sellers and production studios to uncover trends and exclusive case studies.
  • Collaborate with the Creativity Editor on daily coverage of bold and inventive advertising work.
  • Track emerging themes and rising talent in the creative world, identifying cultural shifts that influence the work.
  • Contribute to Ad Age tentpole franchises such as the Creativity Top 5, Super Bowl coverage, Cannes Lions and TV Upfronts with a hybrid creative/media lens.

Qualifications:

  • 3+ years of experience reporting on advertising, marketing, media or a related field, with a strong editorial voice and news judgment.
  • A deep interest in the connection between storytelling and strategy, and how creative work performs across platforms.
  • Strong interviewing, sourcing and writing skills with the ability to juggle quick-turn and enterprise stories.
  • Ability to think analytically and write clearly about complex subjects including media investment and attention metrics.
  • Comfort working in a collaborative, deadline-driven newsroom.

Why Join Us?

  • Work with a smart, passionate team that covers one of the most creative industries in the world.
  • Be part of a newsroom that values editorial integrity, experimentation and storytelling impact.
  • Play a key role in producing high-visibility journalism for a deeply engaged business audience.

Pay Transparency Disclosure:

The estimated salary range for this position is $70,000 to $80,000.

The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.

#LI-LV1

#LI-Hybrid

#mid

#editorial

#full-time

Brand Overview:

Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape.

Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting.

From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.

www.adage.com
@ad-age

@adage

Environmental Demands

Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote. Employee work location is subject to change.

  • An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
  • A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. We can only employ a remote / "work from home" employee if they reside in one of these states: AZ, CA, CO, FL, GA, IL, MD, MA, MI, MN, NV, NY, NC, OH, OR, TN, TX, VA, WA, WI, and Washington, DC.
  • A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval, subject to change.
  • Employees who live within a reasonable commute distance from a Crain office are expected to work on-site 3 days per week.

Many positions will also include work done in "the field." Depending on the role, this may include conducting in-person interviews, attending work-related events, meeting with sources or clients. Specifics will be noted in the job posting but are subject to change as a role evolves. Employees may be exposed to adverse environmental conditions, specifically during field work. Other typical job functions are performed under conditions such as those found in general office work.

Travel to cover news stories/events, meetings with clients, and to our geographically separated offices may be required. It is the nature of many positions to experience non-standard working hours and be on-call when needed for responding to email, meeting with clients, attending work-related events, story development or breaking news. Most employees perform work Monday through Friday, although early-morning, evening or weekend shifts may be required. Work schedule and travel requirements are subject to change as a role and needs evolve over time.

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of many Crain jobs and are subject to change.

Physical activities will include frequent in-person or virtual interactions. For most positions, it is essential to be able to remain at a desk/computer workstation for prolonged periods, perform computer-related tasks, and create/maintain documents within filing systems. Must have close visual acuity to perform an activity, such as preparing and analyzing reports and information, transcribing, viewing a computer terminal, or extensive reading. The typical physical requirements are light work-exerting up to 25lbs of force occasionally and/or up to 10lbs of force frequently and may include climbing, pushing, standing, hearing, walking, reaching, grasping, kneeling, stooping, and repetitive motion. Some positions will have additional physical requirements, including exerting up to 50lbs of force to move and/or carry equipment, supplies, files, or other materials as the role requires.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions and meet the environmental and physical demands of the role.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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