Digital Marketing Specialist I

SMS is part of the Alliant family of companies. SMS is a full-service insurance marketing organization (IMO) dedicated to helping independent insurance agents leverage time, make more money, and put their business in a position of distinction. With products and agents in all 50 states, SMS offers the industry's most complete IMO experience. We support every facet of an agent's business, from our comprehensive senior product portfolio to our technology, services, and marketing programs.

More information is available on the company's website at: www.seniormarketsales.com

SUMMARY

Responsible for developing and evaluating performance of marketing communications campaigns across multiple digital marketing channels, including web, search, display, video, social media, and email.

ESSENTIAL DUTIES AND RESPONSIBILITIES

* Marketing Focus Areas with an emphasis in 1-2 areas:

* Web Content: Develop and support the website content strategy through the development and management of original content for use in web sites, blogs, videos, newsletters, graphics and other digital media. Monitor and report on results.

* Social Media: Develop and support the social media content strategy through the development and management of social media communities (LinkedIn, Facebook, Twitter, Pinterest). Create and post content across social media channels. Monitor and report on results.

* Email Marketing: Develop and support the email content strategy through the development and management of email marketing campaigns and databases. Monitor and report on results.

* Video Marketing: Support the video content strategy through development and management of video marketing campaigns. Manage studio resources and coordinate webinars. Monitor and report on results.

* Other Digital Marketing Duties: Research and advise on best practices. Develop and display a deep working knowledge of one of the digital channels, Collaborate with internal teams and analyze analytics from websites to determine success or failure and make recommendations to optimize user experience. Understand performance/direct response marketing, test design, and integrated concepts.

* Special Projects: Work collaboratively with fellow staff to advance the values and mission of Senior Market Sales by serving on relevant internal and external committees; Assists with special projects/assignments as requested by members of management.

* Perform other duties as assigned by management.

* *These tasks do not meet the Americans With Disabilities Act definition of essential job functions and are usually less than 5% of time spent. However, these tasks still constitute important performance aspects of the job.

QUALIFICATIONS

EDUCATION / EXPERIENCE

Bachelor's Degree in Marketing, Advertising, Journalism, Graphic Design or related field or related field or equivalent work experience.

Two (2) or more years professional marketing/digital experience, such as developing and executing multi-channel digital marketing strategies.

Experience using Adobe Creative Suite and other digital design software, email marketing software and social media management software.

Strong verbal and written proficiencies of the English language

Bilingual (Spanish and English)

Experience using digital marketing tools such as Google Analytics, Google Webmaster Tools, Google Pay-Per-Click, Marketo, SilverPop, Hubspot, other marketing automation and/or CRM tools as well as writing code such as HTML, HTML5 and CSS.

SKILLS

Working knowledge of insurance services industries.

Knowledge of the general industry procedures, practices and terminology.

Skill in developing effective communication materials.

Skill in negotiating and problem solving to resolve internal and external conflicts.

Skill in the use of office equipment including computer, fax, printer, telephone system, etc.

Skill in the use of time management and organization skills.

Skill in maintaining effective working relationships with other management members, employees and the general public.

Skill in project management.

Proficient computer skills (Microsoft/Office Suite software preferred - Word, Excel, Outlook, PowerPoint, Adobe Creative Suite, HTML, Content Management Software).

Ability to communicate effectively, both orally and in writing, in a constructive manner.

Ability to approach and communicate with a wide range of personalities in a professional and courteous manner.

Ability to be patient under frustrating circumstances and demonstrate controlled emotional affect in difficult situations.

Ability to engage in effective interpersonal interaction, verbal communication and written communication.

Ability to maintain a high level of organization and attention to detail while remaining flexible and responsive when faced with multiple urgent requests.

Ability to read, write and communicate English effectively.

Ability to maintain all company policies, including all confidentiality and safety policies.

Ability to actively contribute to team effort.

Ability to maintain a flexible work schedule to include evening and weekend hours as needed.

• 8420 W Dodge Rd #510, Omaha, NE 68114, USA