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Breastfeeding Peer Counselor Liaison

22nd Century Technologies, Inc.
$22.70 to 27.00/hr. without be
United States, Virginia, Richmond
Jul 01, 2025
Job Title: Breastfeeding Peer Counselor Liaison

Location: Richmond, VA, 23219

Pay Rate: $22.70 to 27.00/hr. without benefits

Duration: 6+ months

Work Hours: General Shift Timing

Job Description:

  • The Virginia Department of Health's Division of Community Nutrition is seeking a qualified contractor to serve as a full-time Breastfeeding Peer Counselor Liaison (BPCL). This position supports the State Breastfeeding Coordinator in overseeing the statewide Breastfeeding Peer Counselor Program, a key initiative within the Women, Infants, and Children (WIC) Program. The BPCL plays a central role in providing technical assistance, staff training, policy development, and program coordination to promote breastfeeding best practices across Virginia.


Role & Responsibilities:

  • Assist with day-to-day operations and coordination of the Breastfeeding Peer Counselor Program.
  • Provide technical support and training to local agencies and peer counselors.
  • Evaluate program performance and recommend enhancements to improve service delivery.
  • Contribute to policy development and quality assurance efforts.
  • Maintain accurate and up-to-date records of peer counselor staffing and program activities.
  • Support communication and collaboration between local agencies, the State Breastfeeding Coordinator, and community partners.
  • Develop and present lactation training materials and resources.
  • Promote awareness of barriers to breastfeeding and advocate for equitable access to support services.


Minimum Qualifications:

  • In-depth knowledge of lactation management practices, breastfeeding standards of care, and counseling techniques.
  • Understanding of the WIC Program and the unique nutritional needs of pregnant and breastfeeding women and infants.
  • Familiarity with challenges faced by breastfeeding families and the broader public health context.
  • Proficiency in interviewing, counseling, behavior change strategies, and maintaining confidentiality.
  • Experience with program implementation, quality assurance methods, and staff development.
  • Strong written and verbal communication skills, including the ability to develop policies, standards, and curricula.
  • Knowledge of community health and lactation support resources.


Preferred Qualifications:

  • International Board-Certified Lactation Consultant (IBCLC) strongly preferred.
  • Prior experience coordinating peer counselor programs or community-based breastfeeding support initiatives.
  • Demonstrated ability to lead training sessions and deliver technical guidance.
  • Exceptional organizational skills and ability to manage multiple priorities in a dynamic environment.

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