Manager, Audience Development - 5020 Records

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

We are looking for a strategic, creative, and fan-obsessed Audience Development Manager to lead our fan engagement and direct-to-consumer (D2C) efforts. This person will be responsible for growing and nurturing fanbases, designing campaigns that drive loyalty, and overseeing physical product and merchandise initiatives.

• Develop and execute audience development strategies across digital platforms to grow fan communities.
• Design and implement fan engagement initiatives (e.g., newsletters, social activations, fan clubs, exclusive content, experiential campaigns).
• Collaborate with artists and teams to build tailored D2C campaigns around physical releases and merch drops.
• Analyze fan behavior and campaign performance to optimize results and identify growth opportunities.
• Stay ahead of trends in fan engagement, e-commerce, and fan loyalty programs.

• 3+ years of experience in audience development, fan engagement, digital marketing, or D2C strategy (preferably in music or entertainment).
• Deep understanding of fan culture, music audiences, and community building.
• Strong project management skills and experience running cross-functional campaigns.
• Passion for physical music formats (vinyl, CDs, collectibles) and music merchandise.
• Experience with email marketing, CRM tools, and e-commerce platforms.
• Excellent communication and creative thinking skills.

Nice to Have:

• Experience working directly with artists or artist management.
• Knowledge of international music markets and multilingual fanbases.

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.