Global OEM Brand Manager - Heavy Equipment

This position is a remote role and can be located anywhere near a major US airport.

Strategy Development:

• With marketing (global and regional) as well as segment and regional leadership, build the business plan for an assigned list of OEM brands including:
  
  
  
  • Establishment of regional/sub-segment gap analysis and action plan for closure for these brands
    
    
    
    • Voice of Customer: product needs - both today and for the future.
    • Mapping of strategy and right to win by brand
    • Global coordination of pipeline and activities by brand
    • Guidance on gaps related to physical infrastructure and headcount requirements
    
    
  • Provide competitive intelligence and positioning guidance.
  • Branding strategy & execution - ensure Sherwin-Williams is understood as market leader and holds a preferred supplier position with assigned global brands
  
  
• Support refinement of business & marketing strategy through investigation and communication of market trends, and through collaboration efforts with broader marketing and sales teams
• Involvement in industry associations and trade shows, in cooperation with segment management
• In coordination with segment marketing manager, drive product and industry training across the sales teams within responsible brand and/or geographic areas to improve our call effectiveness in the sales process.

Marketing Communication:

• Collaborate with Marketing Manager & MarComm team regarding Heavy Equipment segment specific market materials including marketing activities related to assigned OEM brands
• Lead demand generations activities / design & deliver market & product training, both internally & externally in support of assigned OEM brands

Market Expansion:

• Global responsibility for value proposition development, deployment, best practice sharing and replication across assigned OEM brands
• Together with the regional sales organizations; identify and prioritize a pipeline by assigned brand of new business across all technologies that delivers on our financial objectives over the planning period.
• Support sales efforts so that the regional team and resources are optimized for pipeline expansion and close rate.
• Together with segment and product management, provide direction on prioritization by customer and region, and help drive prioritization and approvals of Sherwin-Williams products in-order to enable sales execution.
• Lead the development of proposals and presentations related to assigned OEM brands/customers.
• When appropriate, support directly the contract negotiation and execution process for newly acquired customers.
• Be an advocate of value proposition selling (new business and top-grading existing)

FORMAL EDUCATION:

Required:

• College degree, or 7+ years related coating experience

Preferred:

• MBA

KNOWLEDGE & EXPERIENCE:

Required:

• 5 years industrial coatings industry sales and/or marketing experience required

Preferred:

• Specific segment sales experience
• Global sales experience

TECHNICAL/SKILL REQUIREMENTS:

Required:

• Excellent verbal and written communication skills required
• Proficiency with Microsoft Office applications
• Basic understanding of coatings chemistry and application

Preferred:

• Proficiency with Salesforce.com

TRAVEL REQUIREMENTS:

• 50% or more