Account Based Marketing Manager, Public Sector

Where Data Does More. Join the Snowflake team.

Snowflake is looking for a hardworking Account Based Marketing Manager like yourself to come aboard and be part of our team. Bring your excitement and passion about the planning and execution of marketing programs. You will be targeting Snowflake's US Public Sector accounts alongside Sales with boutique 1:1 campaigns and strategic 1:few campaigns, and will gain experience in best-of-class integrated ABM.

As a high-energy account-based marketer, you will be handling a portfolio of highly effective and visible multi-touch, multi-channel marketing programs that support the company's pipeline and revenue goals across all stages of the customer lifecycle. You will be responsible for aligning yourself with the sales organization and helping them target their most important accounts in a productive and effective way, optimizing for performance each step of the way.

What will make you successful is having a strong background in sales and/or demand generation including planning, message development, execution, ROI tracking, and campaign analysis. This role is best suited for a matrix driven high-achiever with shown ability to develop B2B marketing programs both on the strategic and tactical level.

This role will follow Snowflake's hybrid 3-day in-office policy reporting into our McLean, VA office.

You will work closely with PubSec-focused sales, field marketing, product marketing, sales development, and demand generation teams to craft and execute high-impact programs to:

• Forge the Future of Public Sector Engagement: Design, develop, and execute comprehensive 1:Few and 1:Many ABM programs specifically tailored to the unique needs and regulatory environments of public sector accounts (Federal, State & Local, Education, Healthcare).

• Bring Sales Public Sector Strategy to Life: Leverage intent data, firmographics, technographics, and deep account insights to identify high-value accounts alongside Sales and Sales Development teams to develop highly targeted, multi-channel campaigns that drive pipeline and accelerate deal cycles.

• Craft Compelling Narratives: Partner closely with Sales, Solutions Architecture, and our Public Sector leadership to develop personalized messaging and content that speaks directly to the challenges and opportunities within government, education, and healthcare.

• Orchestrate Seamless Experiences: Collaborate with demand generation, field marketing, partner marketing, and product marketing to ensure a cohesive and impactful customer journey across all touchpoints.

• Measure What Matters: Establish clear KPIs, track program performance, analyze results, and continuously optimize campaigns for maximum ROI. Present insights and recommendations to stakeholders, demonstrating the impact of your ABM efforts.

• Champion Public Sector Success: Act as a subject matter expert on public sector buying cycles, procurement processes, and key trends, translating these insights into actionable marketing strategies.

• Innovate & Iterate: Stay at the forefront of ABM best practices, tooling, and emerging trends, bringing new ideas and approaches to enhance our marketing capabilities.

• 5+ years of experience in B2B marketing, preferable to have experience in Account-Based Marketing (ABM) for the Public Sector.

• Deep understanding of the public sector landscape, including familiarity with government procurement cycles, contracting vehicles, and key decision-makers and personas.

• Proven track record of developing and executing successful ABM programs that generated significant pipeline and revenue in the public sector.

• Expertise in ABM platforms and tools (e.g., 6sense, Demandbase, Rollworks) and CRM (Salesforce).

• Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.

• Exceptional communication and collaboration skills, with the ability to effectively partner with sales and cross-functional teams.

• Agile and adaptable, thriving in a fast-paced, high-growth environment.

• Passion for innovation and a desire to challenge the status quo.

• Bachelor's degree in Marketing, Business, or a related field.

• Bonus points for familiarity with marketing to specific public sector verticals (e.g., Civilian agencies, DoD, K-12, Higher Ed, State Medicaid).

• Willingness to travel up to 25% of time

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?

For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

The following represents the expected range of compensation for this role:

• The estimated base salary range for this role is $119,000 - $160,600.
• Additionally, this role is eligible to participate in Snowflake's bonus and equity plan.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible for a competitive benefits package that includes: medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; at least 12 paid holidays; paid time off; parental leave; employee assistance program; and other company benefits.