New

Senior Manager Digital Marketing

Movado Group Inc.
life insurance, flexible benefit account, parental leave, paid time off, paid holidays, tuition reimbursement, 401(k)
United States, New York, New York
Jul 11, 2025
At Movado Group, we are committed to building the strongest brands in the industry and we are passionate about what we do. Our people are fueled by a creative spirit and a drive for excellence that are reflected in every aspect of our business. We offer the watch industry a compelling strategic vision and track record of sustained growth and we offer our employees unparalleled opportunities for career advancement. We invite you to come share in our success. Our people are the corner stone of our business - we invite you to grow your career with us. Reporting directly to the Vice President, Digital Marketing, the Sr Manager, Digital Marketing MGI will be an experienced, end-to-end digital growth marketer comfortable in both leading and executing digital marketing strategy in partnership with cross-functional team including ecommerce, creative and merchandizing, as well as handling day-to-day execution across relevant platforms and technologies. The ideal candidate must possess a depth of knowledge in ecommerce and digital best practices including a general understanding of campaign reporting and analytics. Key responsibilities of this role include: running point on digital marketing execution and strategy across omni-channel efforts to support all DTC businesses, manage paid media across all channels (PPC social, search, display) in partnership with media agency, assisting in CRM management as it relates to email and off-channel marketing touch points and assisting with marketplace marketing efforts. In addition, this role will work along-side the global digital marketing counterparts and will be responsible for sharing weekly, monthly, and quarterly performance reporting across all active digital marketing channels and implementation of best practices to drive the businesses forward. Paid Media: Work in partnership with Vice President, Digital Marketing to lead paid media strategy to support all DTC businesses Manage day-to-day relationship with paid media agency, ensuring that targeting, budget spend, and campaign execution recommendations are in-line with MGI brand guidelines and target audience Oversee existing campaign performance ensuring all are tracking toward campaign KPI goals and make optimization recommendations to ensure positive ROI Partner with larger marketing teams to assist in executing digital marketing to support local activations and efforts Develop overall and own marketing testing plan across all digital channels Guide Associate Manager in asset selection for all digital assets needed to support campaign execution as well as larger global marketing calendar Partner with cross-functional teams to ensure brand voice and overall media strategy is carried through on all paid digital channels Partner with marketplace team to assist with marketing efforts to drive revenue Own Affiliate programs for all DTC brands inclusive of strategy, recommendations for optimizations and reporting Overall: Manage Associate Manager, Performance Marketing and Sr Specialist Media Support ad-hoc projects and activities as required Own digital marketing budget reconciliation and billing on a monthly basis Stay up-to-date with latest technology trends and best practices Monitor competition and provide suggestions for improvement 5-7 years' experience in a similar role - preferably within fashion or accessories Experience in Facebook Ad Manager, DMPs, DSPs, Google Ad Words, Microsoft advertising, etc required Experience with enterprise level CRM systems is beneficial Experience working with and managing digital marketing agencies required Deep understanding of digital marketing channels and their role in the overall marketing mix Experience in luxury, fashion or accessories verticals a plus Prior experience creating weekly/monthly campaign performance analysis required Excellent communication skills and working with cross functional teams Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines Strong commercial eye and meticulous attention to detail Ability to build and maintain relationships Strong organization and prioritization skills to manage multiple projects simultaneously Proactive self-starter with ability to use own initiative The base salary range for this position is $120,000 to $130,000 per year. Base salary is determined by individualized factors such as experience and market location. As a benefit eligible position, this role enjoys access to our medical plans, dental plans, vision plan, Life Insurance, Accidental Dismemberment & Death Insurance, Tuition Reimbursement program, 401(k), Short-Term Disability, Long-Term Disability, Parental Leave, Legal Plan, Employee Assistance Program, Pet Insurance, Flexible Spending Account, Critical Illness Insurance, Watch Accommodations/Discounts, Paid Time Off and Company Paid Holidays. Benefits described above are subject to change and/or may be modified at the Company' discretion based on business needs or applicable laws. DIRECT APPLICANTS ONLY - NO AGENCIES Movado Group, Inc. designs, sources, and distributes MOVADO, MVMT, OLIVIA BURTON, EBEL, CONCORD, COACH, TOMMY HILFIGER, HUGO BOSS, LACOSTE, and CALVIN KLEIN watches worldwide, and operates Movado company stores in the United States. #ZR #LI-MP1 Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.