Digital Strategist

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor's degree in communications, advertising, or marketing OR high school diploma or equivalent AND 7 years of communication, advertising, or marketing experience.
EXPERIENCE:
1. Five (5) years of experience in marketing.

PREFERRED QUALIFICATIONS:

EXPERIENCE:
1. Healthcare marketing experience.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Develop and oversee the implementation of the digital marketing strategy for WVU Medicine, launching innovative and creative campaigns in support of organization, brand, and marketing initiatives.
2. Oversee online marketing activity, including website integration, web content updates, email marketing, and SEO, to acquire and retain patients and increase brand exposure and awareness.
3. Oversee content development, working with other team members and WVU Medicine leadership to ensure accuracy.
4. Maintain website style guide, including guidelines on tone, grammar, punctuation, and organizational norms.
5. Monitor and track digital initiatives and tactics, conduct analysis, and make recommendations to optimize strategies.
6. Support employee communications through website content creation and email.
7. Supports digital advertising campaigns and search engine marketing.
8. Develop and maintain relationships with other marketing leaders at the health system's hospitals, and support their work on WVU Medicine sub-sites.
9. Act as the point of contact for digital vendor relationships, including web design/development, email marketing, etc.
10. May participates in planning special events that have communication needs and public relations/marketing impact.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Extended periods of sitting.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Standard office environment.

SKILLS AND ABILITIES:

1. Excellent written and verbal communication skills.
2. Knowledge of website design and structure, user experience, analytics, and CMS.

Additional Job Description:

Scheduled Weekly Hours:

Shift:

Exempt/Non-Exempt:

Company:

Cost Center:

Address:

Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.