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Our Company We're Hitachi Digital Services, a global digital solutions and transformation business with a bold vision of our world's potential. We're people-centric and here to power good.Every day, we future-proof urban spaces, conserve natural resources, protect rainforests, and save lives. This is a world where innovation, technology, and deep expertise come together to take our companyand customers from what's now to what's next.We make it happen through the power of acceleration. Imagine the sheer breadth of talent it takes to bring a better tomorrow closer to today. We don't expect you to 'fit' every requirement - your life experience, character, perspective, and passion for achieving great things in the world are equally as important to us. The team
- Opportunity to shape the partner-marketing function at a high-growth $450 M services business.
- Direct visibility to executive leadership and strategic partners.
- A culture that embraces innovation, experimentation, and work-life flexibility.
- Competitive compensation, performance bonus, and comprehensive benefits.
The role As Senior Manager, Partner Marketing at Hitachi Digital Services (HDS), you will own the end-to-end marketing strategy, programs, and relationships for our five strategic partners: AWS, Oracle, Microsoft Azure, SAP, and Workday. Reporting directly to the CMO, you will turn joint value propositions into high-impact demand-generation programs that accelerate pipeline and revenue. You'll be part of a lean, high-performing global team of nine-setting strategy and rolling up your sleeves to execute. Success requires an AI-first mindset, hands-on HubSpot expertise, and deep familiarity with U.S. market dynamics and compliance requirements. Key Responsibilities
Strategic
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Operational
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Partnership Strategy - Build annual and quarterly GTM plans for each partner, aligned to their program tiers, MDF policies, and U.S.-market growth priorities.
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Campaign Execution - Launch integrated demand-gen programs (digital, ABM, events, co-sell motions) using HubSpot and AI agents to meet pipeline goals.
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Market & Competitive Insight - Monitor consumer behavior, industry trends, and competitor moves across geos-with a heavy focus on the U.S.-to guide positioning, messaging, and offer development.
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Content & Collateral - Produce co-branded assets, solution briefs, case studies, webinars, and partner-specific web pages in collaboration with product and creative teams.
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Relationship Management - Cultivate senior-level ties at each partner; secure MDF, joint thought-leadership, and PR/AR opportunities.
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Compliance & Governance - Ensure all marketing activity meets U.S. advertising standards, CCPA and other data-privacy laws, and any industry-specific regulations.
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AI-First Marketing - Champion GenAI/AI agents for content creation, list segmentation, workflow automation, and performance optimization.
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Performance & Reporting - Own dashboards in HubSpot and Power BI; deliver weekly email updates and QBRs with data-backed insights.
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Stakeholder Alignment - Partner closely with Sales, Alliances, and Field Marketing to maintain consistent messaging and joint pipeline coverage.
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Budget & MDF Management - Forecast, allocate, and optimize MDF and HDS funds; track ROI and ensure fiscal responsibility.
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What you'll bring
- 10+ years in partner or alliance marketing within IT services, consulting, or cloud-native environments.
- Proven track record crafting joint GTM programs with at least three of the five named partners; existing network of partner contacts.
- Deep experience developing and executing U.S.-market-specific marketing strategies-messaging that highlights value prop, competitive differentiation, and pain-point resolution for American buyers.
- Solid grasp of consumer behavior, industry trends, and competitive landscape across multiple geographies.
- Well-versed in U.S. laws and regulations (advertising standards, CCPA/other data-privacy laws, relevant industry regs) to ensure compliant marketing execution.
- Expertise in demand generation and ABM; fluent in funnel metrics, attribution models, and pipeline acceleration tactics.
- Hands-on HubSpot (or equivalent) power user-workflow automation, lead scoring, email nurtures, reporting.
- Demonstrated experience using AI tools/agents (e.g., ChatGPT, Jasper, HubSpot AI) to improve productivity and content quality.
- Strong project-management and time-management skills; comfortable balancing multiple partner calendars.
- Bachelor's degree in Marketing or Business.
Preferred Qualifications
- Prior tenure at Accenture, Cognizant, Siemens, Deloitte, Capgemini, or similar global SI.
- Experience marketing AI/ML solutions or services.
- Familiarity with co-sell motions in AWS Partner Network, Microsoft Solutions Partner program, Oracle PartnerNetwork, SAP BTP, and Workday Services Partner ecosystem.
- Budget ownership and MDF compliance expertise.
- Certification in HubSpot Marketing Hub or similar platform is a plus.
Core Competencies
- Strategic & Hands-On - Can architect the plan and execute flawlessly.
- Collaborative - Works effectively across cultures and time zones; proactive communicator (weekly status updates).
- Data-Driven - Uses insights to refine tactics and justify spend.
- AI-Curious - Continuously experiments with new tools to gain efficiency.
- Results-Oriented - Relentless focus on pipeline impact and partner satisfaction.
- Compliance-Minded - Proactively addresses legal and regulatory considerations.
About us We're a global, team of innovators. Together, we harness engineering excellence and passion to co-create meaningful solutions to complex challenges. We turn organizations into data-driven leaders that can make a positive impact on their industries and society. If you believe that innovation can bring a better tomorrow closer to today, this is the place for you.
Championing diversity, equity, and inclusion Diversity, equity, and inclusion (DEI) are integral to our culture and identity. Diverse thinking, a commitment to allyship, and a culture of empowerment help us achieve powerful results. We want you to be you, with all the ideas, lived experience, and fresh perspective that brings. We support your uniqueness and encourage people from all backgrounds to apply and realize their full potential as part of our team. How we look after you We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing. We're also champions of life balance and offer flexible arrangements that work for you (role and location dependent). We're always looking for new ways of working that bring out our best, which leads to unexpected ideas. So here, you'll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with. We're proud to say we're an equal opportunity employer and welcome all applicants for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, age, disability status or any other protected characteristic.Should you need reasonable accommodations during the recruitment process, please let us know so that we can do our best to set you up for success. |
Hitachi Digital Services
Jul 31, 2025