VP- Commercial Marketing & Launch Excellence

Job Summary

The Vice President, Commercial Marketing & Launch Excellence is responsible for leading Masimo's global commercial marketing strategy and ensuring the successful launch and adoption of new products and solutions. This role drives integrated brand and go-to-market strategies, oversees launch readiness across functions, and ensures alignment between commercial teams, product management, and marketing communications. The VP plays a key leadership role in strengthening Masimo's global brand presence, optimizing market access, and building excellence in launch execution.

Key Responsibilities

Strategic Leadership

• Define and drive the global commercial marketing strategy to support company growth objectives.
• Lead development of integrated go-to-market plans that align with business priorities.
• Ensure consistency in global brand positioning, messaging, and customer engagement.
• Partner with executive leadership to align marketing initiatives with overall corporate strategy.

Launch Excellence

• Establish best practices and frameworks for global product launches, ensuring readiness across marketing, sales, operations, and clinical advocacy.
• Oversee development of launch toolkits, training programs, and success metrics to drive adoption and market penetration.
• Measure and optimize launch effectiveness, implementing continuous improvement processes.

Market Development & Customer Insights

• Guide market analysis and voice-of-customer insights to inform brand and launch strategies.
• Identify growth opportunities across geographies, channels, and customer segments.
• Develop strategies to reduce barriers to adoption and drive long-term market development.

Commercial & Channel Enablement

• Partner with regional commercial leaders to ensure strong alignment and execution of global initiatives.
• Drive commercial readiness through sales enablement tools, channel programs, and training.
• Ensure brand and product messaging are effectively communicated through all customer-facing teams and partners.

Team Leadership & Development

• Build and lead a high-performing global commercial marketing and launch excellence team.
• Mentor and develop marketing talent, fostering a culture of collaboration, innovation, and accountability.
• Manage departmental budgets and resources effectively to maximize ROI.

Qualifications

Minimum:

• 15+ years of progressive experience in commercial or product marketing, with at least 7 years in leadership roles.
• Proven track record of leading successful global product launches in healthcare, medical devices, or life sciences.
• Strong strategic planning, organizational leadership, and execution skills.
• Exceptional communication, presentation, and stakeholder management capabilities.
• Advanced proficiency in market analysis, go-to-market strategy, and lifecycle management.

Preferred:

• Experience in regulated healthcare markets and working with HCPs, payors, and global distribution channels.
• Background in digital marketing, omnichannel strategy, and customer engagement.
• Demonstrated success in building and leading global teams.
• MBA or other advanced degree preferred.

Education

• Bachelor's degree in Marketing, Business, Life Sciences, or related field required.
• MBA or advanced degree strongly preferred.

Compensation

The anticipated salary range for this position is $208,000 - $260,000 plus benefits. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, and experience. This position also qualifies for up to 30% annual bonus based on Company, department, and individual performance.