Product Marketing Manager

Product Marketing Manager

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Hybrid and Compressed Work Week (for operations-based roles only)
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

We are seeking a dynamic and strategic Product Marketing Manager to lead marketing efforts for the RQI for Nursing program, RQI for EMS, TCPR, HeartCode, and other assigned solutions across the United States and Canada. This role blends upstream and downstream marketing responsibilities, including market analysis, go-to-market strategy development, product launches, and performance measurement. As the North America Launch Manager, you will ensure sales channel readiness and drive commercial success through compelling messaging, customer-centric strategies, and cross-functional collaboration. You'll serve as the portfolio evangelist, cultivating deep customer insights and translating clinical and educational needs into impactful marketing initiatives. This position requires a strong communicator and strategic thinker who can align internal and external stakeholders, champion market development, and deliver measurable results.

Responsibilities:

Go-to-Market Strategy & Product Launch

• Coordinate and contribute to go-to-market strategies that align customer needs with product capabilities
• Lead cross-functional collaboration for product launches, ensuring readiness across all departments
• Develop and execute local launch plans, including setting objectives and key results (OKRs)
• Serve as the North America Launch Manager for assigned portfolio products

Market Insights & Positioning

• Conduct market research and analyze trends to inform strategy and messaging
• Understand buyer personas and document their decision-making processes
• Drive product positioning and messaging to differentiate from competitors and within the portfolio
• Maintain deep knowledge of competitive landscape and win/loss data

Content & Collateral Development

• Create compelling marketing content that communicates product value and benefits
• Collaborate with MARCOM and product managers to develop launch and in-market materials (e.g., brochures, demo videos, impact cards)
• Develop and update sales and marketing collateral, sales tools, and training assets
• Support internal and external communications for the portfolio

Performance Measurement & Data Analysis

• Assess marketing program effectiveness and recommend improvements
• Dive into data dashboards to analyze sales trends, discounting, campaign performance, and market insights
• Translate data into actionable insights to inform strategy and product development

Collaboration & Stakeholder Engagement

• Build and maintain strategic relationships with key thought leaders and partners
• Collaborate frequently with Sales, RQIP, and internal stakeholders to align on market needs
• Partner with Content and Digital Marketing teams to develop campaigns and lead generation strategies

Sales Enablement & Readiness

• Create buyer-focused collateral and sales tools aligned with the buying process
• Design and deliver training programs for sales channels, new hires, and support teams
• Support tradeshows, webinars, and events with product and market expertise
• Participate in regional sales calls and provide ongoing channel support

Business Planning & Lifecycle Management

• Develop marketing strategies and tactics across the product lifecycle
• Establish pricing models and guidelines
• Prioritize opportunities with the highest potential for impact and profitability
• Nurture customer relationships to generate referrals, testimonials, and user stories

Requirements:

• Ideal candidate must reside on the East Coast, or be willing to work East Coast hours
• Bachelor's degree required; MBA preferred
• 2-5 years in product marketing or management
• Healthcare or clinical experience a plus
• Salesforce.com familiarity preferred
• Strong campaign management and audience targeting skills
• Excellent communication and analytical abilities
• Experience with cross-functional collaboration and strategic influence
• Knowledge of product, inbound, and content marketing
• Proficient in marketing tools and analytics
• Organized, detail-oriented, and adaptable
• Curious, data-driven, and comfortable with experimentation
• Flexible hours; occasional international coordination
• Able to lift demo products and stand at events
• ~25% travel required (Specific travel requirements will be discussed during the interview process)

Salary Range: $85,000 - $100,000, eligible for 9% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.