VP, GM, Sani-Professional

DESCRIPTION

Driven by a commitment to research, quality, and service, PDI provides innovative products, educational resources, training, and support to prevent infection transmission and promote health and wellness. Encompassing three areas, our Healthcare, Sani Professional and Contract manufacturing divisions, we develop, manufacture, and distribute leading edge products for North America and the world. We have several locations across the US and are looking for new Associates to join our team!

POSITION PURPOSE

The Vice President & General Manager (VP/GM) is responsible for the overall leadership, strategy, and performance of the organization's food service operations. This role is accountable for driving revenue growth, profitability, operational excellence, and customer satisfaction and ensures the organization meets budgeted financial goals and objectives and operates at maximum efficiency. The VP/GM serves as the senior business leader, providing strategic direction, ensuring execution against business objectives, and fostering a culture of innovation, safety, and continuous improvement.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

Strategic Leadership:

• Develop and execute a long-term strategic plan to achieve revenue, market share, and profitability objectives
• Monitor industry trends, competitive activity, and customer preferences to inform strategic decisions
• Develop and implement a long-term marketing strategy aligned with the company's growth objectives, including restaurants, institutional accounts, and distribution partners
• Identify new business opportunities across food service channels
• Determine elements of next wave of growth-how to accelerate business unit growth and continue to drive market penetration of Sani Professional products
  

Financial Management:

• Own the P&L, budgeting, forecasting, and financial performance of the business unit
• Ensure disciplined cost management and optimize margins through pricing strategy and operational efficiency
• Assess performance against financial targets on a constant basis to maximize results and identify challenges in a way that appropriate and timely action is taken
• Drive a focus on profitability and profit margin improvement
  

Marketing, Market Intelligence & Competitive Analysis:

• Set innovation roadmap to deliver frequent launches of products and services to delight customers and stay ahead of competition
• Develop deep customer insights through strong customer engagement (knowing our customers inside and out) and turn these insights into strategies and execution plans that drive competitive advantage and differentiated product and solution offerings
• Take an "outside in, customer first" approach in developing marketing programs to meet current and future customer needs and to capitalize on market opportunities
• Track industry trends, competitor activities, and emerging technologies
• Provide actionable insights to guide pricing, promotions, and product development
• Deliver on downstream market development opportunities-understand barriers for growth in current and adjacent markets and develop programs that systematically addresses and removes these barriers to drive competitive advantage and market share gains

Team Leadership:

• Recruit, build, lead, and inspire a high-performing leadership team. Develop bench strength of the organization and cultivate future leaders across the team
• Foster a culture of accountability, collaboration, and professional development
• Understand how evolving industry trends may force different thinking about current business models, go to market models, etc.
• Instill a customer-centric mindset across all functions while working cross-functionally in developing strategic plans to achieve above-market growth
  

Customer & Stakeholder Relationships:

• Cultivate strong relationships with key customers, partners, suppliers, and stakeholders
• Ensure exceptional customer satisfaction and brand reputation
• Engage with customers in new and exciting ways beyond traditional communication models.
• Possess high digital fluency and comfort level with new digital mediums of communication, and able to spearhead innovative digital campaigns to strengthen Sani Professional's brand
• Leverage key customer contacts and relationships developed throughout career to further business unit's growth objectives
  

PERFORMANCE MEASUREMENTS

Financial Performance:

• Revenue growth rate (annual and quarterly)
• EBITDA / operating margin achievement
• Budget vs. actual financial performance
  

Innovation & Growth:

• Launch of new products/services and contribution to revenue
• Market share growth in target segments
  

Operational Excellence:

• On-time order fulfillment rate
• Food safety compliance scores and audit results
• Production efficiency and cost per unit metrics
  

Customer Satisfaction:

• Net Promoter Score (NPS) or equivalent customer feedback metrics
• Customer retention and account growth

Talent & Culture:

• Employee engagement scores
• Leadership retention and succession planning metrics
• Diversity, equity, and inclusion progress

QUALIFICATIONS

EDUCATION/CERTIFICATION

• Bachelor's degree or equivalent experience

REQUIRED KNOWLEDGE

• Solid business background with an emphasis on sales, sales management, marketing, systems, financial controls, and business evaluation

EXPERIENCE REQUIRED

• 15+ years of progressive leadership experience, with at least 5 years in a senior executive or GM role within the food service, food manufacturing, or hospitality industry
• Proven track record of managing P&L and leading cross-functional teams

SKILLS/ABILITIES

• Strong drive and results orientation
• Advanced business acumen and financial literacy
• Excellent leadership and people development skills
• Deep knowledge of food safety, compliance, and operational best practices
• Strategic thinker with ability to execute and deliver results
• Exceptional communication, negotiation, and stakeholder management skills
• Change management and continuous improvement mindset
• Excellent negotiating skills and the ability to influence others

WORKING CONDITIONS

• Remote / Field-based role that will interface in healthcare settings requiring possible use of personal protective equipment
• Up to 40% travel required which can include nights and weekends

SALARY RANGE

• $250,000 - $275,000

BENEFITS

PDI is pleased to offer comprehensive and affordable benefits for our associates, which includes:

• Medical, behavioral & prescription drug coverage
• Health Savings Account (HSA)
• Dental
• Vision
• 401(k) savings plan with company match and profit sharing
• Basic and supplemental Life and AD&D insurance
• Flexible Spending Accounts (FSAs)
• Short & long-term disability
• Employee Assistance Program (EAP)
• Health Advocacy Program

PDI also offers many voluntary benefits such as: Legal services, critical illness, hospital indemnity, accident coverage, ID theft and fraud protection, pet insurance and employee discounts.

At PDI, we are also committed to helping our associates maintain a healthy and sustainable work/life balance and are proud to provide associates with paid time off programs including: sick & safe leave, vacation, company & floating holidays, paid parental leave, and depending on the position we also offer summer hours and flex place/flex time options.