New

Principal Product Marketing Manager

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Sep 23, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity Adobe Firefly Services is redefining how enterprises scale creative content production through generative AI. As a Principal Product Marketing Manager on the Firefly Enterprise Product Marketing team, you will lead the go-to-market strategy for Firefly Services-a suite of APIs and tools that accelerate content creation across marketing and creative workflows. This role offers the opportunity to shape how Adobe's AI innovation is adopted by the world's leading brands. What You'll Do Lead the GTM Strategy: Own and evolve the end-to-end go-to-market strategy for Firefly Services, partnering with product, sales, and marketing to drive ARR and adoption. Champion the Customer: Conduct in-depth customer research and interviews to uncover high-impact use cases. Be the customer advocate as you drive cross-functional initiatives. Craft Differentiated Messaging: Develop compelling positioning and messaging that clearly articulates Firefly Services' value and helps this offering standout in the market. Drive Pricing & Packaging: Collaborate with Adobe's business model and GTM teams to define monetization strategies that align with enterprise needs and usage patterns. Enable Sales Success: Support our sales teams with impactful collateral and enablement, so they can articulate the value of Firefly Services to customers. Launch with ImpactSupport product launches, ensuring seamless execution and alignment with go-to-market strategies. Market Intelligence: Stay ahead of trends in generative AI, creative automation, and API ecosystems to inform strategy and planning. What You Need to Succeed 10+ years in product marketing, preferably in enterprise SaaS or API-based platforms. Deep understanding of GenAI API landscape and technical tools used by developers for workflow automation, including familiarity with monetization and business models. High level of intellectual curiosity and ability to comprehend product technology at multiple layers. Experience developing positioning, messaging and GTM strategies for enterprise solutions that include applications as well as APIs Proven success in crafting and implementing B2B enterprise sales plays, and leading sales enablement sessions Proven experience working closely with enterprise sales teams to support and progress deals Exceptional executive presence and presentation skills, with the ability to communicate complex ideas effectively and influence stakeholders Skilled at operating within a large organization, but entrepreneurially minded and eager to make an impact as a key member of a growing team Rock solid analytical problem-solving skill. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.