Consumer Product Manager

Position Summary

Manage the $330MM North America Moving Services Consumer Line Haul Channel P&L for Allied and North American Van Lines - Design & Implement Sales Strategies, Programs, and Promotions to Drive Volume and Net Income to Exceed the Annual Financial Objectives for the Consumer Channel; Lead Revenue Management Pricing for Channel; and Assist in the Development of the Long-Range Plan for the Consumer Channel.

• Participate in Development of and Implement New Product Development for the Consumer Segment: Small Moves, Containerized Moves, Tariff Related Enhancements, etc.
• Implement Business Plan through the Consumer Sales Force of 1,500+ Salespeople Across North America; Includes Metric Development and Monitoring, Engaging Sales Managers, Training & Coaching of Sales Force, and Working with Underperformers.
• Business Owner of the Current Technology Support Tools (HomeTouch/Techmate) and Implement the Vision for New Upgrades/Systems to Differentiate Allied and North American Van Lines.
• Supervise Lead Acquisition Efforts Both Internally and at the Agency Level to Support the Consumer Sales Effort.
• Portfolio Management of Agents to Drive Improved ROI's on Existing Investment in Consumer Channel: Develop Agent Specific Business Plans (Sales Goals, "Feet on the Street", Leads, YP, etc), Plan Implementation, Gap Analysis, and Monitoring.
• Consult with Pricing Department to Establish Pricing for Consumer Products to Capitalize on Existing and New Revenue Management Techniques.
• Provide Advice, Counsel and Direction to the Brand Managers (Allied/North American) Regarding Market Representation, Under Performing Agents, Customer Trends, and Corrective Actions.
• Oversee the Design, Implementation and Monitoring of Marketing Initiatives: Responsible for Design, Development, Coordination & Analysis of Marketing Campaigns, Attaining Senior Management & Agent Committee Approvals, Communication & Training of Agent Network, Measuring Financial Performance.
• Participate in the Budgeting Process.
• Conduct Agent Specific Sales Calls/Training, Regional Training, & Sales Courses.

Functions and Responsibilities

Qualifications and Preferred Skills

• 3-5 years' experience in the transportation industry, specifically household goods, and an understanding of its marketing cycles.
• 2-3 years' experience in general business management with P&L (profit and loss) responsibilities.
• Understanding of an independent agent network environment.
• Strong leadership skills with the ability to thrive and influence decision makers in a matrixed environment.
• Strong interpersonal communication skills, both oral and written.
• Excellent organizational and time management skills.
• Change agent, determined to attain goals and deliver on commitments while building a sense of urgency.
• Strong financial acumen and an understanding of business application technologies.
• Strong analytical skills with abilities in problem solving and conflict resolution.
• Highly proficient in Microsoft Excel and Access software.

Education and Certification Requirements

• Bachelor's degree required. MBA or business related master's degree.