Senior Marketing Manager

Join a leading innovator at the forefront of shaping how people interact with cutting-edge products! As a pivotal member of our team, supported by Aquent, you will directly influence the success of new product launches and elevate the customer experience in physical retail environments. This is your chance to blend strategic vision with hands-on execution, making a tangible impact on our market presence and how our groundbreaking products come to life for millions of customers.

**About the Role**

This dynamic role is for a visionary marketing leader who thrives at the intersection of product strategy and compelling retail experiences. You will be instrumental in defining the Go-to-Market (GTM) strategy and in-store merchandising for new product introductions, ensuring our offerings are showcased in the most captivating and effective ways. Beyond strategic planning, you'll be a hands-on executor, translating campaign concepts into engaging, insight-driven physical experiences that maximize customer engagement and drive sales. You'll also serve as a product expert, guiding internal and external stakeholders, providing critical market context, and championing an inclusive environment where diverse perspectives flourish.

**Key Responsibilities**

* Drive seamless integration and execution of new product introduction and campaign timelines within retail environments.

* Leverage shopper data and insights to strategically optimize product placement, store layouts, and interactive customer experiences.

* Develop comprehensive Go-to-Market briefs, clearly defining success metrics, budget allocations, and strategic timelines for all in-store activations.

* Act as a trusted expert on product features and capabilities, providing critical input into the product development process, conducting market analysis, and forecasting industry trends.

* Lead efforts to identify research needs, scope, manage, and guide user research with internal and external partners.

* Oversee the creation and iteration of compelling marketing content, ensuring alignment with product strategy and collaborating with production teams for multi-channel publication.

* Translate user insights into actionable recommendations for cross-functional teams, advocating for enhanced user experience and engagement within products.

* Facilitate marketing plan development for regional and functional teams, prioritizing goals, defining portfolio characteristics, and establishing positioning strategies for target audiences.

* Champion an inclusive and psychologically safe team environment, fostering diverse perspectives, mitigating biases, and promoting cultural understanding.

* Strategically manage and execute multiple medium to large-scale campaigns, communications, and programs, evaluating performance for continuous optimization and channel effectiveness.

* Develop and implement frameworks for product marketing content across various channels, defining and tracking quantitative and qualitative product and business metrics.

* Validate market size and opportunity, leveraging industry expertise to identify market landscapes, build rationales, and consider long-term potential, competitive pricing, and customer choices.

* Craft compelling product brand positioning, value propositions, and messaging strategies based on user insights, adapting communication nuances for different channels.

**Must-Have Qualifications**

* Bachelor's degree or 7 years of relevant professional experience.

* Minimum of 7 years of experience in retail merchandising, channel marketing, or Go-to-Market strategy execution within a retail environment.

* Demonstrated ability to manage complex, time-sensitive projects (such as new product introductions) from conceptualization through successful completion.

* Exceptional program management and organizational skills, coupled with meticulous attention to detail.

* Outstanding communication skills and a proven track record of effective collaboration with diverse cross-functional teams.

* Adeptness at thriving in a dynamic, fast-paced, and deadline-driven work environment.

* Proficiency in:

* Product positioning

* Data analysis and synthesis

* Campaign management

* Consumer behavior

* Industry knowledge

* Client/partner management/advising

* Storytelling

* Go-to-market activities knowledge

* Brand management

* Situational leadership

* Marketing briefs

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.