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Rare PEx Design and Strategy Lead

UCB Inc.
United States, North Carolina, Raleigh
8010 Arco Corporate Drive (Show on map)
Oct 08, 2025
JOB DESCRIPTION

Make your mark for patients

About the role:

The Rare Patient Experience Design and Strategy Lead plays a pivotal function in shaping, optimizing, and sustaining the holistic patient experience through ONWARD, UCB's Patient Support Program, which supports patients prescribed UCB rare medications. The role also ensures that UCB's Rare Patient Services remain agile and responsive to evolving patient needs, emerging market trends, and regulatory requirements.

Who you'll work with:

  • Work closely with internal IT and agency partners on understanding deployment operations inbounds, upcoming deliverables, and technical campaign executions
  • Partner with PSP Operations team members and engagement team members to continue to optimize the patient experience
  • Partner with brand team and matrix stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the patient experience

What you'll do:

  • Coordinate with the agency of record in developing and managing insights-based tactical plans to prioritize efforts that deliver impact and utilize resources efficiently
  • Manage a team to deliver the end-to-end development of customer facing and multichannel marketing promotional materials
  • Monitor external environment and ensure timely stakeholder (both home office and customer-facing) communications that clearly inform and offer strategic guidance where appropriate
  • Transform data into actionable insights, defining key KPIs, in order to track program effectiveness and adherence
  • Identify opportunities to improve processes & tools and champion the change to help the organization continue to evolve and transform.
  • Partner with PSP Operations team members and engagement team members to continue to optimize the patient experience
  • Partner with brand team and matrix stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the patient experience
  • Proactively monitor & synthesize syndicated market research and external issues impacting pharmaceutical delivery and reimbursement including industry trends, public policy and the competitive landscape
  • Perform in-depth analyses of patient level engagement and other data sets across several channels to discover insights and make recommendations and decisions about engagement and channel choices
  • Manages budgets for patient experience initiatives in collaboration with the broader PSP team and agency partners

Interested? For this role we're looking for the following education, experience and skills

Basic Qualifications:

  • BS/BA degree required
  • 10+ years in pharmaceutical/biotech experience

Preferred Qualifications:

  • MBA preferred
  • launch experience preferred
  • Proven learning agility with a high level of motivation and a strong ability to find creative solutions to challenging, unstructured situations
  • Strong teamwork and leadership skills - ability to influence across the internal matrix to drive change and gain stakeholder support
  • Experience with and understanding of Pharmaceutical Marketing Competencies (i.e. segmentation, customer insight, positioning, marketing mix)
  • Strong business acumen and demonstrated analytical skills
  • Prior experience working with key internal stakeholders including marketing, legal, market access, privacy, and compliance
  • Works well under pressure, is able to manage multiple priorities with excellent organizational and problem-solving skills
  • Proactivity through planning, scheduling, and resourcing skills
  • Prior experience working with Manufacturer-Sponsored Patient Support Programs preferred
  • Attention to detail, organization, tech savvy, proactive follow-up, and maintaining a customer-focused attitude
  • Ability to operate at a strategic level but also possessing the willingness to roll up sleeves and get into the details and execute tactics as needed
  • Strong project management skills with a proven track record in coordinating multiple projects across various cross-functional teams
  • Excellent communication skills (written, verbal and presentation)

*This position's reasonably anticipated base salary range is $148,000-$194,300 annually. The actual salary offered will take into account internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills and experience, among other
#TeamUCB

Are you ready to 'go beyond' to create value and make your mark for patients? If this sounds like you, then we would love to hear from you!

About us
UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are over 9.000 people in all four corners of the globe, inspired by patients and driven by science.

Why work with us?
At UCB, we don't just complete tasks, we create value. We aren't afraid to push forward, collaborate, and innovate to make our mark for patients. We have a caring, supportive culture where everyone feels included, respected, and has equal opportunities to do their best work. We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet. Working for us, you will discover a place where you can grow, and have the freedom to carve your own career path to achieve your full potential.

At UCB, we've embraced a hybrid-first approach to work, bringing teams together in local hubs to foster collaborative curiosity. Unless explicitly stated in the description or precluded by the nature of the position, roles are hybrid with 40% of your time spent in the office.

UCB is an equal opportunity employer. All employment decisions will be made without regard to any characteristic protected by applicable federal, state, or local law. UCB invites you to voluntarily self-identify during the application process. Provision of self-identification information is entirely voluntary and a decision to provide or not provide such information will not have any effect on your application for employment, your employment with UCB, or otherwise subject you to any adverse treatment. Any information you provide will be considered confidential and will be kept separate from your application and/or personnel file and will only be used in accordance with applicable laws, orders, and regulations.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on US-Reasonable_Accommodation@ucb.com for application to US based roles. Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

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